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21st Century Marketing
Marketing to real people, with real stories
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“Smart Working” and “Digital Transformation” in Italy, 2020, examples and lessons from the…
“Smart Working” and “Digital Transformation” in Italy, 2020, examples and lessons from the…
The following are real life examples that I, my family, my friends and my colleagues have been facing in the last 10 weeks (since the…
Elinor Cohen
Jun 4, 2020
Why Digital Literacy is more important now than ever! Preparing for the “New Normal”
Why Digital Literacy is more important now than ever! Preparing for the “New Normal”
The current covid-19 pandemic has forced the world into changing habits and fast. Remote work (or WFH — Work from Home) is only one thing…
Elinor Cohen
May 8, 2020
Fun fact: Facebook groups are NOT communities, and you are not necessarily a community manager.
Fun fact: Facebook groups are NOT communities, and you are not necessarily a community manager.
With all the recent hype about communities, it is no surprise that Facebook picked up on the hottest buzzword and decided to declare itself…
Elinor Cohen
Feb 16, 2018
It’s time to address the elephant in the room: Influencers don’t really influence anything or…
It’s time to address the elephant in the room: Influencers don’t really influence anything or…
Earlier this week a major shitstorm hit the Internet, when a boutique hotel owner posted a screenshot of an email he received from a travel…
Elinor Cohen
Jan 23, 2018
Case Study for B2B and B2C companies that want to up their trade show game and overall online…
Case Study for B2B and B2C companies that want to up their trade show game and overall online…
A client of ours recently tripled the number of leads they brought back from a trade show. That’s right, 3X the leads they would normally…
Elinor Cohen
Jan 23, 2018
A community without a leader is just a random group
A community without a leader is just a random group
I’ve written before about the role of the community manager as a leader. This week I received a painful reminder to the great importance of…
Elinor Cohen
Feb 4, 2016
Start-up marketing :Community Management as a state of mind
Start-up marketing :Community Management as a state of mind
Originally published at www.linkedin.com.
Elinor Cohen
May 1, 2015
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