What drives profitability in the theatre?
Six months ago I got a call from one of my former classmates, Frances Black, asking…
Measuring social media is hard. It’s easy to be overwhelmed by minutia, there’s yet to be a measurement site that even comes close to adequately tracking people & content across social media platforms, and there are no standardized benchmarks to know if 43 (fans, comments…
Could MySpace be the place for theatres to engage with younger, more ethnically diverse, and less affluent fans than Facebook and Twitter? Maybe; but few (fans or theatres) seem to still be making a concerted effort on MySpace. In fact, the avearge theatre gets more…
I’ve had the great opportunity to be working with Theatre Bay Area and Zoetica Media (aka Beth Kanter) on a year long project called Leveraging Social Media that includes mentoring 10 arts organizations while they create a fully fledged and operational social media…
Branding Yourself Through Technology & Social Media
View more presentations from Devon Smith.
On Sunday, I’m leading 3 back to back forty-minute roundtable discussions on personal…
Next week I’ll be speaking at Arizona State University’s p.a.v.e. program — the performing arts venture experience, one of the few arts incubators in the country. The program offers “arts entrepreneurship classes,” financial ($1-$5k), in-kind (space &…
Trying to measure an individual theatre’s impact (user engagement) versus effort (theatre’s own actions) relative to the field at large to see who’s getting the most bang for their buck on Facebook. To my delight, some unexpected names showed up at the top of…
