Blocking Spam through an AI-Engineered Reputation System

H. S.
2key
Published in
2 min readNov 6, 2019

2key Network has developed resources to thwart efforts that aim to exploit the value of Smart Links.

Naturally, allowing users to be remunerated for growing a business will draw interest from botnets and spammers. However, 2key Network’s Smart Link technology is the most advanced business growth solution, enabling near-perfect customer targeting and product exposure, while cementing the existing supporters of a business. This powerful technological development incorporates a novel, on-chain user reputation system.

Any effort of using bots or spam to exploit the Network will be in vain as 2key Network’s AI-powered reputation algorithm will detect accounts associated with shares of low value or “spam” quality. The reputation purge these accounts face will ensure they claim no remuneration.

AI-Powered Reputation Grade

Artificial intelligence has become a common buzzword and while its often used as a marketing gimmick, AI does power some highly advanced technological solutions. 2key Network utilizes AI to detect accounts that engage in spam shares or individuals who utilize botnets to mass distribute links.

Mass distributed links lead to low conversion and stand against what Smart Links can achieve: delivering high-value word of mouth (WOM) for organic business growth.

The AI detects accounts with low conversions and subsequently destroys the on-chain reputations of such accounts, rendering their efforts at exploiting the system completely moot. The algorithm used to punish Network exploitation is consistently enhanced with machine learning, and the necessary data to prune through algorithm enhancements is sourced from the account interactions with Smart Links. 2key Network’s reputation system is based on an advanced algorithm designed to reward users who partake in genuine WOM and penalize those with nefarious intentions. The machine learning taps into the algorithm to ensure an ever-improving reputation grading.

The reputation system exists for more than purging bots and spammers. In fact, it is designed to skew greater rewards to users who engage in the most genuine Smart Link shares. Users who earn a higher reputation are remunerated by the community reward/reputation mining supply of 2KEY tokens.

Click a Smart Link. Join the decentralized web.

We invite you to have a firsthand experience of our breakthrough solution — Smart Links — on our testnet (https://test.2key.io/).

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