PinnedAdam LazzaraHarnessing ADHD: My Unique Learning System That Turns Challenges into SuperpowersHow do you like to learn? It’s a question that I ask in each of my interviews, and you would be surprised at the answers. Everyone is a bit…Jul 26Jul 26
Adam LazzaraPractical AI in Sales Engineering: Transform Your Discovery Calls Today with DiscoveryCodeXJun 3Jun 3
Adam LazzaraRevolutionize Your Sales Research with AI: Uncover Prospects’ Secrets in Minutes!In our previous discussion, we explored the strategic utilization of AI, specifically GPT technology, to enhance our sales processes…Apr 5Apr 5
Adam LazzaraFrom Hours to Minutes: Revolutionize Your Sales Prep with AIIf you are not using ai in your role as a solutions presales engineer or as a sales account executive then you are flat out missing out on…Mar 13Mar 13
Adam LazzaraEmpathy vs Sympathy in Presales: The Power of Understanding to Boost Your Sales StrategyPresales offers a unique vantage point to observe effective and less effective selling strategies. Quite often, we observe our sales team…Sep 27, 2023Sep 27, 2023
Adam LazzaraWhy SEs Deserve a Seat at the Executive Table: Maximizing Growth and SuccessIf you are a sales leader or executive, it is critically important to recognize the unique insights that SEs bring to the table. In my…Aug 2, 2023Aug 2, 2023
Adam LazzaraLeap into Sales Engineering: The Unconventional Guide to Landing Your Dream SE Role!Interested in becoming a Solutions Engineer (SE), but lack the experience? Consider yourself fortunate, as today we’re delving into what…Jun 30, 2023Jun 30, 2023
Adam Lazzara“Stop Asking This One Question in Your Product Demos — Here’s What to Do Instead”Have you ever done something and immediately realized that you shouldn’t be doing it, but you thought, “Eh, what’s the harm?” I’m not…Jun 13, 2023Jun 13, 2023
Adam LazzaraHow to Create a Culture of Guidance: Embracing Feedback For A Successful TeamHello, everyone! As an executive leader leading a presales team, I can’t emphasize enough how important it is to develop a culture of…May 30, 2023May 30, 2023
Adam LazzaraUnlocking Innovation: The Power of Diversity in Sales Engineering TeamsBeing a leader in the SaaS industry, I’ve seen firsthand the pitfalls of homogeneous sales engineering (SE) teams. The common refrain, “We…May 19, 2023May 19, 2023