Carol Udell @ Canadian Viewpoint – Medium

Carol Udell @ Canadian Viewpoint

Carol Udell @ Canadian Viewpoint

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Alibaba, an online retailer out of China, reported $25 BILLION in sales in one day on November 11, 2018.

Nov 14, 2018

Brands Banking on Experiential Marketing in the Q4 Holiday Season

Nov 14, 2018

Carol Udell @ Canadian Viewpoint

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing…

Assuming you even watch TV now that Netflix has taken over, do you remember seeing this Tim Horton’s ad on TV?

Nov 7, 2018

Tim Horton’s in-home coffee offering proves successful after a superior experiential marketing…

Nov 7, 2018

Carol Udell @ Canadian Viewpoint

Tim Horton’s and Hockey: Staying true to your brand’s mission

If you’re Canadian, you don’t just know the Tim Hortons brand, you feel it in your bones. It’s a brand that’s about more than just coffee…

Oct 24, 2018

Oct 24, 2018

Carol Udell @ Canadian Viewpoint

Experiential Marketing 101: How to ensure the success of your brand activation event

Whether you’re a retailer, restaurant, or industry event, experiential marketing is a great way for brands to create unique, hands-on, and…

Jul 18, 2018

Jul 18, 2018

Carol Udell @ Canadian Viewpoint

Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery…

There’s nothing new about food delivery. We’ve been ordering pizza delivered to our front doors for decades and it usually arrives pretty…

Jul 11, 2018

Donuts delivered and popcorn procured: What does a fieldwork company think about food delivery…

Jul 11, 2018

Carol Udell @ Canadian Viewpoint

Market Research Myths: Market research is questionnaires

This is a fortunate myth!

Jul 6, 2018

Market Research Myths: Market research is questionnaires

Jul 6, 2018

Carol Udell @ Canadian Viewpoint

Market Research Myths: Public data offers everything we need

Public data is a valuable resource for market and social researchers. For those who have limited budgets, public data may form the bulk of…

Jun 29, 2018

Market Research Myths: Public data offers everything we need

Jun 29, 2018

Carol Udell @ Canadian Viewpoint

Market Research Mythbusters: Research reports aren’t useful!

When you’ve invested thousands of dollars into a research study, the report should be useful and actionable, one that is regularly studied…

Jun 20, 2018

Jun 20, 2018

Carol Udell @ Canadian Viewpoint

Conducting research is easy… if you understand hundreds of cognitive biases!

If you’re equipped with excellent written or interpersonal communication skills, conducting research is easy. You identify hypotheses…

Jun 14, 2018

Conducting research is easy… if you understand hundreds of cognitive biases!

Jun 14, 2018

Carol Udell @ Canadian Viewpoint

The good, the bad, and the ugly of the NPS score

The Net Promoter Score (NPS) is a common metric used by management to gauge customer relationships. It consists of a single question that…

Jun 4, 2018

The good, the bad, and the ugly of the NPS score

Jun 4, 2018

Carol Udell @ Canadian Viewpoint

Carol Udell @ Canadian Viewpoint

Trusted for nearly 40 years years to provide Canadian social and market research fieldwork and data collection #Panel #Programming #MallIntercept #PreRecruits

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