Introducing “Earth Genesis”: A Limited Edition Phygital Drop

House of Fashion NFT

7 min readAug 16, 2022

We present our first limited edition phygital drop from the House of Fashion Vault — “Earth Genesis.”

Owning one of these limited edition NFTs will give you the matching redeemable physical piece and a Decentraland wearable.

We’re not talking about some time in the future, either!

The physical matching clothing items are already available and ready to be shipped now!…

...and the matching Decentraland wearables are also ready for your avatars now!

Since our inception, we’ve stated that House of Fashion’s vision is to blur the lines between the physical and digital fashion space.

Consider this a preview of what you can come to expect from the prestigious House of Fashion.

This is a very exclusive drop, and being the genesis collection, it is limited to 50 NFTs across 5 clothing designs! That means 10 phygital NFTS per design are available.

House of Fashion taking real-life fashion style to web 3 & the metaverse 🗝🏛

FAQ

1. What is “Earth Genesis”?

The first phygital NFT drop by House of Fashion brings the designs from the “Armonía Collection” by LCamero Brand into the metaverse and commemorates them as special limited edition NFTs.

2. Who is LCamero Brand?

That is the existing IRL fashion line by Lisa Camero, the founder, and artist of House of Fashion.

3. Are these the NFTs of the House of Fashion collection?

No, this is a limited edition phygital NFT drop separate from the 10,000 PFP collection for House of Fashion.

4. Why are you doing a separate phygital drop before the project is minted?

We wanted collectors to get an early preview of what you can expect from House of Fashion. This will help future collectors understand some of the benefits of being a holder, as future project holders will get access to exclusive real-life capsule collections just like this. It’s not just branded merch that we just stuck our logo on. These will be physically designed fashion pieces with matching digital wearables available exclusively to holders.

5. What's included in the “Earth Genesis” NFT drop?

One NFT = Redeemable matching physical piece & Decentraland Wearable

6. How many “Earth Genesis” NFTs will there be?

This is a very exclusive drop, and being the genesis collection, it is limited to 50 NFTs across 5 designs!

That’s only 10 NFTs per design!

Earth Genesis Men's Bomber Jacket

Earth Genesis Men’s Track Pants

Earth Genesis Tropical Women’s Track Pants

Earth Genesis Women’s Cropped Windbreaker

7. What makes the Decentraland wearable unique?

Since we’re only releasing 10 of each, the Rarity Score on Decentraland will be “Mythic.”

Only a handful of people in the whole world will be able to have their avatars rock the Earth Genesis collection.

7. Will you release more of these in the future?

Not from “Earth Genesis,” no, there will only ever be 50 of them.

There will be future phygital drops by House of Fashion exclusively for project holders as that is a significant component of our roadmap. To blur the lines between the physical and digital fashion world.

8. How can I mint an “Earth Genesis” NFT?

Half of the phygital drop will be given away during our release campaign for the House of Fashion NFT collection. Meaning 25 are up for grabs completely free at different times leading up to the mint of the project.

All you have to do is pay attention to our Twitter account for a chance to win.

There will be many ways to win, from random drawings, collaborations with other brands, creative contests, or even helping promote the project.

The remaining 25 NFTs from Earth Genesis will be sold off.

9. Where do I find the “Earth Genesis” NFT collection?

You can view the “Earth Genesis” NFT collection on OpenSea.

https://opensea.io/collection/earth-genesis

10. Anything else I should know?

Once you redeem your matching physical fashion piece, you will want to hold on to those NFTs. There will be special roles and future utility for holders of our phygital NFTS.

11. How do I redeem my physical item?

Head over to LCamero Brand online store and in the bottom left-hand corner, you will see a button for connecting your wallet.

Choose the item that's on your NFT, and you’ll get the physical version for FREE. It only works on the item that is shown on your NFT. If you try to add another item that is NOT shown on your NFT, you will not receive that item for free.

12. Is there an access list to House of Fashion?

Yes.

Our access list to join the house is now open. You may register using our connection link. Only those who uncovered the truth about the house may join us. https://mrqz.to/houseclues

House of Fashion — May 5th Mint Access List

Our mint access list to join the house is now open.

You may register for the access list here.

To clarify, this is a phase 1 mint. We will not be releasing all 10,000 NFTs from the collection. Only 4,000 NFTs will be available during this phase 1 mint.

The next phase won’t drop until the end of the year at a higher price point!

About ‘House of Fashion’

House of Fashion is a physical + digital web3-based lifestyle fashion brand & PFP collection of 10,000 digital collectibles/ VIP Access Pass on the Ethereum blockchain.

Our brand is incredibly versatile, spanning both physical and digital realms. We provide a unique blend of physical and digital clothing drops, augmented and virtual reality wearables (AR & VR), redeemable fashion items, immersive art, fashion, and technology experiences, as well as community engagement opportunities.

These digital collectibles are more than just artwork; they’re your access pass to the world of House of Fashion.Which offers many benefits and rewards:

• Exclusive augmented reality clothing filters
• Holder exclusive physical + digital clothing drops
• Access to attend future fashion shows, parties, and events
• Airdropped digital wearables to use in different Metaverses
• Access to limited-edition capsule clothing collections exclusive to holders
• Largest discounts across LCamero and House of Fashion online stores and partner brands
• Quarterly member raffles exclusively for pass holders (items raffled include 1/1 physical paintings, art prints, customized jackets, home decor pieces, styling sessions, magazine photo shoots and more!)

Created by Artist & Fashion Designer Lisa Camero, artistically known as LCamero. This unique and forward-thinking NFT collection will celebrate the world of fashion and its impact on society, culture, and personal values.

Fashion & style allows us to express our individuality and who we are. It is how we present ourselves to the world. Before a word is spoken, your style speaks volumes about your personality and who you are.

Though not often thought about, fashion invokes feelings & insights. It can make you feel confident, attractive, powerful, or ready for what life brings you.

House of Fashion is an unprecedented collaboration between art, fashion, and technology.

Opening doors to the future of fashion.

Enter the House of Fashion.