Jacob de LichtenberginProduct Leadership & PracticeMeasuring what’s important right now: Lead-lagging metricsTL;DR: Most product initiatives benefit from using two metrics to measure their success.Jul 13, 2023Jul 13, 2023
Jacob de LichtenberginProduct Leadership & PracticeProduct Modeling in B2B SaaSTL;DR: When running product initiatives in B2B SaaS, it is important to have a model that connects this initiative to your overall company…Jul 13, 2023Jul 13, 2023
Jacob de LichtenberginProduct Leadership & PracticeDual-Track Agile Introduction: Why Messy Leads to InnovationThis is an introduction to using experiments in dual-track agile.Feb 9, 2018Feb 9, 2018
Jacob de LichtenberginProduct Leadership & PracticeLove your forms: Psychological investmentLearn how to apply the psychological principle of investment in online experimentsJan 18, 2017Jan 18, 2017
Jacob de LichtenberginProduct Leadership & PracticeLove your forms: Does size matter?How important are field heights when creating forms?Jan 18, 2017Jan 18, 2017
Jacob de LichtenberginProduct Leadership & PracticeCreating a simple experimentHow do you create online experiments in an ethical way?Jan 18, 2017Jan 18, 2017
Jacob de LichtenberginProduct Leadership & PracticeThe kill experimentWhat is the most important question you should ask yourself when doing innovation and business development?Jan 18, 2017Jan 18, 2017
Jacob de LichtenberginProduct Leadership & PracticeThe order of experimentsRunning experiments takes time, so doing them in the right order is important. But which order?Jan 18, 2017Jan 18, 2017
Jacob de LichtenberginProduct Leadership & PracticeWhy traditional idea evaluation failsWhy traditional innovation approaches fail because they lack one important aspect.Jan 18, 2017Jan 18, 2017
Jacob de LichtenberginProduct Leadership & PracticeThe experimental approachHow do you know if something is a good idea? The experimental approach specializes in evaluating ideas — in a scientific way.Jan 18, 2017Jan 18, 2017
