The Blue Bird’s Brand — Introduction

Joana Vieira
3 min readJul 30, 2020

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Follow the full process on Instagram (@craycrayowl)

This is The Blue Bird’s Way! 🌈

A path made for anyone that might want to uncover their company’s true purpose, reinforce it, reinvent it, and take it somewhere over the rainbow.

You‘ll be able to keep track of the full process and have a different experience full of carousels, birdies, and handwritten letters on my Instagram (@craycrayowl 👈). If you prefer, you can follow the process here, on Medium. I think that it’s a better way to navigate it although it loses a big part of its wonder. 🥺

The Blue Bird’s Way
Creating an atypical Brand Strategy process
Introduction 📍

A. Getting to Know Myself
A1. First Steps
A2. My Feet and Wings
A3. Opening the Gates

— SOON —
B. Learning By Watching
C. Paving the Way — Shaping My Own Path
D. Paving the Way — A Brand’s Blue Feathers
E. Taking Off

If you’re not sure why this process would be useful to you, here’s a list of reasons to consider looking into it.

Hope this will help you find a way to a meaningful brand that you’re deeply proud of. 💖 A brand that is able to make its customers, clients, followers, or employees become just one thing: your trusted allies. ✨⠀

You might need this when:

  • You’re not sure about your brand’s objective, beyond making money;
  • You don’t know how to differentiate your business;
  • Your brand is confusing and you’re not sure why;
  • Your company is laking a clear idea to share with the world;
  • You are not sure what to communicate and to whom;
  • Your employees feel disconnected;
  • They struggle with motivation;
  • Your company doesn’t have a long term vision;
  • You’ve been through a merger and need to adjust;
  • You don’t know who your customers are;
  • You don’t have their loyalty.

Next Step:

A1. First Steps

Thank you so much for reading!
Give it a clap if you think there’s some value here for you
👏👏👏🙌

⭐️ To keep track of the full process and have a different experience full of carousels, birdies, and handwritten letters 🥰, follow me on Instagram — (@craycrayowl 👈).

One last thing…

When you buy a worksheet, you are supporting my work 💕 , but if you can’t, share it with your friends, the company that you’re working for, or a cousin that is building a business. 😊

Please know that all love and support is greatly appreciated! Thank you 💖🙏
Be happy and stay well!

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