Laurent Bouty – Medium

Laurent Bouty

Laurent Bouty

Design Thinking in Marketing

I spent most of my professional career in Marketing. I have to admit that I am quite biassed as I believe that Marketing has a leading role…

Oct 8, 2016

Design Thinking in Marketing

Oct 8, 2016

Laurent Bouty

8 skills of marketers

Marketing jobs have a bright future! As our economy starts to recover, many of the companies realize that they are lacking marketing…

Jun 16, 2015

8 skills of marketers

Jun 16, 2015

Laurent Bouty

Customer Centricity: Revolution or another fluffy buzzword?

No single company would ever claim that customers are not important to their business.

May 16, 2015

Customer Centricity: Revolution or another fluffy buzzword?

May 16, 2015

Laurent Bouty

3 mistakes to avoid when you debrief a marketing action

Marketing can become very emotional, especially when you talk about a communication activity. It is already difficult for some persons…

Mar 5, 2015

3 mistakes to avoid when you debrief a marketing action

Mar 5, 2015

Laurent Bouty

How to execute your Marketing Strategy?

Two years ago, Jean-Pierre Baeyens (holder of Marketing Chair @ Solvay Business School) decided to launch a new advanced Masters in…

Jan 28, 2015

How to execute your Marketing Strategy?

Jan 28, 2015

Laurent Bouty

Simple process for Marketing initiative: WHY, WHAT and HOW

If you are working on defining a new strategy, building a new project or a new product, I suggest you use these simple 3 questions:

Jan 16, 2015

Simple process for Marketing initiative: WHY, WHAT and HOW

Jan 16, 2015

Laurent Bouty

HEROES Marketing: H for Human

While being human looks like a commonality for us, Marketers, it is not so obvious for Organisation. Being Human is probably the starting…

Jan 16, 2015

HEROES Marketing: H for Human

Jan 16, 2015

Laurent Bouty

Marketing is HEROES

Are you ready for a new marketing era?

Jan 16, 2015

Marketing is HEROES

Jan 16, 2015

Laurent Bouty

How to use “reciprocity” principle in Marketing

Do you think influence, peer influence or persuasion should be understood by a marketer? There are a multitude of psychological…

Jan 16, 2015

How to use “reciprocity” principle in Marketing

Jan 16, 2015

Laurent Bouty

Laurent Bouty

CMO, Academic Director at SolvayBusinessSchool, Partner @FUTURELAB, Passionate by education, entrepreneurship and marketing. Proud father and husband.

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