Laurent BoutyDesign Thinking in MarketingI spent most of my professional career in Marketing. I have to admit that I am quite biassed as I believe that Marketing has a leading role…Oct 8, 2016Oct 8, 2016
Laurent Bouty8 skills of marketersMarketing jobs have a bright future! As our economy starts to recover, many of the companies realize that they are lacking marketing…Jun 16, 2015Jun 16, 2015
Laurent BoutyCustomer Centricity: Revolution or another fluffy buzzword?No single company would ever claim that customers are not important to their business.May 16, 2015May 16, 2015
Laurent Bouty3 mistakes to avoid when you debrief a marketing actionMarketing can become very emotional, especially when you talk about a communication activity. It is already difficult for some persons…Mar 5, 2015Mar 5, 2015
Laurent BoutyHow to execute your Marketing Strategy?Two years ago, Jean-Pierre Baeyens (holder of Marketing Chair @ Solvay Business School) decided to launch a new advanced Masters in…Jan 28, 2015Jan 28, 2015
Laurent BoutySimple process for Marketing initiative: WHY, WHAT and HOWIf you are working on defining a new strategy, building a new project or a new product, I suggest you use these simple 3 questions:Jan 16, 2015Jan 16, 2015
Laurent BoutyHEROES Marketing: H for HumanWhile being human looks like a commonality for us, Marketers, it is not so obvious for Organisation. Being Human is probably the starting…Jan 16, 2015Jan 16, 2015
Laurent BoutyHow to use “reciprocity” principle in MarketingDo you think influence, peer influence or persuasion should be understood by a marketer? There are a multitude of psychological…Jan 16, 2015Jan 16, 2015