Maël Roth – Medium

Maël Roth

Maël Roth

Designing a storyline for strategic content marketing

This post first appeared on maelroth.com. For all my posts in English, click here.

4 min readDec 7, 2016

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Designing a storyline for strategic content marketing

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Maël Roth

Hey Content Marketers, here’s what you can learn from Spotify

This post originally appeared on maelroth.com in April 2015. Don’t be scared, you can check out what I write about (in English) right here…

4 min readJul 20, 2016

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Maël Roth

Paris Attacks and the refugee crisis — it’s now or never

The horrible events which unfolded in Paris last week hit me hard. Not just because I am French. Not just because my twin brother lives in…

3 min readNov 19, 2015

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Paris Attacks and the refugee crisis — it’s now or never

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Maël Roth

The one piece of advice I’d give to young marketing professionals

I get more and more emails from students and young professionals who ask me for advice on what they should do to enter the digital…

2 min readMay 29, 2015

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The one piece of advice I’d give to young marketing professionals

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Maël Roth

Think about “inbound” as a mindset, not a set of tactics…

Inbound Marketing is more than a set of tactics. If you think about it as a mindset, it becomes a STRATEGY.

2 min readApr 10, 2015

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Think about “inbound” as a mindset, not a set of tactics…

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Maël Roth

C’mon, respect the ONE thing your audience cares about!

What’s the one thing our audience values the most in their lives? Just take a moment and think about it. I will try my best to respect it…

3 min readApr 10, 2015

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C’mon, respect the ONE thing your audience cares about!

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Maël Roth

What if we all just agreed on “Communication as a Service”?

Less counterproductive theoretical discussions and more value for consumers

2 min readSep 15, 2014

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What if we all just agreed on “Communication as a Service”?

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Maël Roth

With great passion comes great content

It alls comes down to that, doesn’t it?

3 min readJun 21, 2014

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With great passion comes great content

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Maël Roth

Content Promotion: do you deliver what you promise?

Content Marketing and the confirmation — disconfirmation paradigm

4 min readJun 18, 2014

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Content Promotion: do you deliver what you promise?

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Maël Roth
in
Content Marketing Edge

Content Marketing for musicians

It just makes sense. In every possible way.

4 min readJun 2, 2014

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Content Marketing for musicians

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Maël Roth

Maël Roth

Msc. International Marketing, 1/2 French, 1/2 German Marketer | obsessed with Content Marketing, currently consultant content strategies & operations @scompler

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