Maël RothDesigning a storyline for strategic content marketingThis post first appeared on maelroth.com. For all my posts in English, click here.Dec 7, 2016Dec 7, 2016
Maël RothHey Content Marketers, here’s what you can learn from SpotifyThis post originally appeared on maelroth.com in April 2015. Don’t be scared, you can check out what I write about (in English) right here…Jul 20, 2016Jul 20, 2016
Maël RothParis Attacks and the refugee crisis — it’s now or neverThe horrible events which unfolded in Paris last week hit me hard. Not just because I am French. Not just because my twin brother lives in…Nov 19, 2015Nov 19, 2015
Maël RothThe one piece of advice I’d give to young marketing professionalsI get more and more emails from students and young professionals who ask me for advice on what they should do to enter the digital…May 29, 2015May 29, 2015
Maël RothThink about “inbound” as a mindset, not a set of tactics…Inbound Marketing is more than a set of tactics. If you think about it as a mindset, it becomes a STRATEGY.Apr 10, 2015Apr 10, 2015
Maël RothC’mon, respect the ONE thing your audience cares about!What’s the one thing our audience values the most in their lives? Just take a moment and think about it. I will try my best to respect it…Apr 10, 2015Apr 10, 2015
Maël RothWhat if we all just agreed on “Communication as a Service”?Less counterproductive theoretical discussions and more value for consumersSep 15, 2014Sep 15, 2014
Maël RothWith great passion comes great contentIt alls comes down to that, doesn’t it?Jun 21, 2014Jun 21, 2014
Maël RothContent Promotion: do you deliver what you promise?Content Marketing and the confirmation — disconfirmation paradigmJun 18, 2014Jun 18, 2014
Maël RothinContent Marketing EdgeContent Marketing for musiciansIt just makes sense. In every possible way.Jun 2, 2014Jun 2, 2014