Maël RothDesigning a storyline for strategic content marketingThis post first appeared on maelroth.com. For all my posts in English, click here.4 min read·Dec 7, 2016----
Maël RothHey Content Marketers, here’s what you can learn from SpotifyThis post originally appeared on maelroth.com in April 2015. Don’t be scared, you can check out what I write about (in English) right here…4 min read·Jul 20, 2016----
Maël RothParis Attacks and the refugee crisis — it’s now or neverThe horrible events which unfolded in Paris last week hit me hard. Not just because I am French. Not just because my twin brother lives in…3 min read·Nov 19, 2015----
Maël RothThe one piece of advice I’d give to young marketing professionalsI get more and more emails from students and young professionals who ask me for advice on what they should do to enter the digital…2 min read·May 29, 2015----
Maël RothThink about “inbound” as a mindset, not a set of tactics…Inbound Marketing is more than a set of tactics. If you think about it as a mindset, it becomes a STRATEGY.2 min read·Apr 10, 2015----
Maël RothC’mon, respect the ONE thing your audience cares about!What’s the one thing our audience values the most in their lives? Just take a moment and think about it. I will try my best to respect it…3 min read·Apr 10, 2015----
Maël RothWhat if we all just agreed on “Communication as a Service”?Less counterproductive theoretical discussions and more value for consumers2 min read·Sep 15, 2014----
Maël RothWith great passion comes great contentIt alls comes down to that, doesn’t it?3 min read·Jun 21, 2014----
Maël RothContent Promotion: do you deliver what you promise?Content Marketing and the confirmation — disconfirmation paradigm4 min read·Jun 18, 2014----
Maël RothinContent Marketing EdgeContent Marketing for musiciansIt just makes sense. In every possible way.4 min read·Jun 2, 2014----