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Max Tsvetkov
Max Tsvetkov

249 Followers

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Published in

Prototypr

·Oct 1, 2022

Design System architecture that won’t ruin your life

Typical story: you start out as the only designer in the company. The company grows and other designers join you. It’s necessary to maintain products consistency now, and the only way to do that is to have a well-done Design System. Let’s skip talking about what a Design System is…

UX

17 min read

Design System architecture that won’t ruin your life
Design System architecture that won’t ruin your life
UX

17 min read


Published in

Prototypr

·Aug 3, 2022

The fine line between UX research for business and science

Any skilled UX designer knows how to create personas. Usually the persona is built from research and helps maintain empathy. The designer talks with the audience of the product and understands their problems thoroughly. But how deep can you get into people’s problems? Let me share my experience. Is it…

UX Research

7 min read

The fine line between UX research for business and science
The fine line between UX research for business and science
UX Research

7 min read


Published in

Prototypr

·Nov 9, 2021

The KLAD method: a quick way to analyze an audience based on personas

Hi friends! In this article, I’m going to share my author’s method for quickly segmenting audiences and testing market volume. I would put this method on a par with Guerrilla Testing. The article is simplified as much as possible, but there will still be some numbers. Here we go. A…

Market Analysis

8 min read

The KLAD method: a quick way to analyze an audience based on personas
The KLAD method: a quick way to analyze an audience based on personas
Market Analysis

8 min read


Published in

Prototypr

·May 3, 2021

Difference between a Product Designer and UX Researcher

Long article short: Research approaches are replacing rather than supplementing expertise, and that’s a big problem. But Research should only be a supplement. So let’s go deeper. A few years ago it was hype about Soft Skills. You know, all this stuff: VUKA, networking, motivations, be too polite and so…

UX

5 min read

Difference between a Product Designer and UX Researcher
Difference between a Product Designer and UX Researcher
UX

5 min read


Published in

Prototypr

·Feb 25, 2021

How to perform research for complex B2B product

My favorite thing to do is to observe B2C designers, who are shifting to B2B market and… fail as a specialist. We’ve all been here, am I right? I bet you do. Familiar pattern: «passion young designer» with a few B2C projects in portfolio decided to make the world better…

B2B

4 min read

How to perform research for complex B2B product
How to perform research for complex B2B product
B2B

4 min read


Published in

Prototypr

·Mar 12, 2019

How to release every day?

If you have a strong corporate culture, you will release quickly. Let me talk about a strong corporate culture. We form a team We have many methodologies to create a dream team: Scrum, Kanban, Lean, Value Stream, Scrum of Scrum, Nexus, LeSS, Spotify, SAFe and many other Agile methods. Usually large companies are adopting…

Design

11 min read

How to release every day?
How to release every day?
Design

11 min read


Published in

Prototypr

·Sep 19, 2018

Feedback is the basis of UX

In this article, I’ll try to help you to gather neural pathways connecting with professional and personal experience in a single consistency. The essence of which is feedback from the world around. The article is about UX ordinary life, but also there will be many similarities with interface design. …

UX

8 min read

Feedback is the basis of UX
Feedback is the basis of UX
UX

8 min read


Published in

Prototypr

·Jun 15, 2018

How to choose a company for a growth of a Designer?

After my last articles a lot of people wrote me in Facebook with questions about how to choose correctly a workplace for a designer. I answered everyone, but understood that this topic isn’t covered. So, I decided to write what are criteria for interviewing your employer, because a specialist is…

UX

11 min read

How to choose a company for a growth of a Designer?
How to choose a company for a growth of a Designer?
UX

11 min read


Published in

Prototypr

·Feb 5, 2018

The Creation of a Design System for product with long and complicated history.

What is Design System? Why products are getting worse after a time? You have a great team, top programmers, talented designers, tracking metrics, email full of CV from lords, but a product is getting worse from release to release. The things is, tasks are solv without enough quantity of limits for designers. …

Uikit

8 min read

The Creation of a Design System for product with long and complicated history.
The Creation of a Design System for product with long and complicated history.
Uikit

8 min read


Published in

Prototypr

·Nov 10, 2017

Is it necessary for a designer to have drawing skills?

The most important thing in design profession is an idea of how to use different things with comfort and practice. The aesthetics point is on the second place. …

Design

4 min read

Is it necessary for a designer to have drawing skills?
Is it necessary for a designer to have drawing skills?
Design

4 min read

Max Tsvetkov

Max Tsvetkov

249 Followers

Product Designer at UAE IT NDA Company. Ex. Kaspersky Lab. Portfolio: eng.your-scorpion.ru

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