Long article short: Research approaches are replacing rather than supplementing expertise, and that’s a big problem. But Research should only be a supplement. So let’s go deeper.

A few years ago it was hype about Soft Skills. You know, all this stuff: VUKA, networking, motivations, be too polite and so on. As one of the outcomes, nowadays many people are talking only about qualitative research because it is about communication. Product Manager should perform research, Designer, Developer, even the hamster should perform research or, at least, be a respondent. And mostly it is the right idea: check before doing. But…


My favorite thing to do is to observe B2C designers, who are shifting to B2B market and… fail as a specialist. We’ve all been here, am I right? I bet you do. Familiar pattern: «passion young designer» with a few B2C projects in portfolio decided to make the world better and go to B2B company. Them motto is: will add a lot of dead space, make fonts bigger and bolder, use only nice bright colors, more contrast. And more importantly, I find exact a few use cases and that’s it. It is going to be a good UX for a…


If you have a strong corporate culture, you will release quickly. Let me talk about a strong corporate culture.

We form a team

We have many methodologies to create a dream team: Scrum, Kanban, Lean, Value Stream, Scrum of Scrum, Nexus, LeSS, Spotify, SAFe and many other Agile methods. Usually large companies are adopting one of these methodologies. They put it upon already formed processes of management, project management and affairs management. And after this company don’t see a change for the better. No, I would not be the means of criticizing Agile, it is very good method, but only for integrating business processes…


In this article, I’ll try to help you to gather neural pathways connecting with professional and personal experience in a single consistency. The essence of which is feedback from the world around. The article is about UX ordinary life, but also there will be many similarities with interface design. The article may seem a little superficial, but I noticed that we had lost a track of what UX actually means, and decided to fix this.

In a modern world, the right answer forms the quality of life. The first date, an interview, a communication with street hooligans, exams, a call…


After my last articles a lot of people wrote me in Facebook with questions about how to choose correctly a workplace for a designer. I answered everyone, but understood that this topic isn’t covered. So, I decided to write what are criteria for interviewing your employer, because a specialist is strongly influenced by the place he goes to and the work he do there. It determines his future.

So we can meet the following roles on the market:

  • UI - Designers provide consistency of visual elements.
  • UX - Designers work with the feelings about a product it’s logic and interaction…


What is Design System?

Why products are getting worse after a time? You have a great team, top programmers, talented designers, tracking metrics, email full of CV from lords, but a product is getting worse from release to release. The things is, tasks are solv without enough quantity of limits for designers. A clear Design System can help to provide a solution.

A Design System is a top level in the hierarchy of design structuring, it is a separate full-fledged product combining Pattern library, Ulkit, people, etc. Business needs it, not users. The closest example is Apple Human Interface Guidelines which consists of: UI…


The most important thing in design profession is an idea of how to use different things with comfort and practice. The aesthetics point is on the second place. A design studding is based on a creating a new experience, while a classical art education learns to rethink on canvas already existing knowledges.

It seems to be absolutely different ways of studying. But composition, drawing, painting are necessary exams in many educational institutions. And such exams like logic, creativity, analytic, analysis of user’s behavior are rare to find.

So drawing skill is one of the instruments for an idea reproduction. Is…


Designers have a lot of rules, but the same a lot of freedom. It’s the reason why Product Designers need to check their Design-Concept in appropriately representative sample. There is no question «Why?» You know the answer. But a lot of specialists need a real answer to question «How?».

Right now, my universal testing plan is Creating hypotheses → Recruiting respondents and writing a test scenario → Conducting tests → Analyzing data to improve the original hypotheses. Later it’s necessary to make presentation to the Product Team, because not everyone can understand correctly the results in the report like doc…

Max Tsvetkov

Product Designer at UAE IT NDA Company. Ex. Kaspersky Lab. Portfolio: eng.your-scorpion.ru

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store