Published in Prototypr·Nov 9, 2021The KLAD method: a quick way to analyze an audience based on personasHi friends! In this article, I’m going to share my author’s method for quickly segmenting audiences and testing market volume. I would put this method on a par with Guerrilla Testing. The article is simplified as much as possible, but there will still be some numbers. Here we go. A…Market Analysis8 min read
Published in Prototypr·May 3, 2021Difference between a Product Designer and UX ResearcherLong article short: Research approaches are replacing rather than supplementing expertise, and that’s a big problem. But Research should only be a supplement. So let’s go deeper. A few years ago it was hype about Soft Skills. You know, all this stuff: VUKA, networking, motivations, be too polite and so…UX5 min read
Published in Prototypr·Feb 25, 2021How to perform research for complex B2B productMy favorite thing to do is to observe B2C designers, who are shifting to B2B market and… fail as a specialist. We’ve all been here, am I right? I bet you do. Familiar pattern: «passion young designer» with a few B2C projects in portfolio decided to make the world better…B 2 B4 min read
Published in Prototypr·Mar 12, 2019How to release every day?If you have a strong corporate culture, you will release quickly. Let me talk about a strong corporate culture. We form a team We have many methodologies to create a dream team: Scrum, Kanban, Lean, Value Stream, Scrum of Scrum, Nexus, LeSS, Spotify, SAFe and many other Agile methods. Usually large companies are adopting…Design11 min read
Published in Prototypr·Sep 19, 2018Feedback is the basis of UXIn this article, I’ll try to help you to gather neural pathways connecting with professional and personal experience in a single consistency. The essence of which is feedback from the world around. The article is about UX ordinary life, but also there will be many similarities with interface design. …UX8 min read
Published in Prototypr·Jun 15, 2018How to choose a company for a growth of a Designer?After my last articles a lot of people wrote me in Facebook with questions about how to choose correctly a workplace for a designer. I answered everyone, but understood that this topic isn’t covered. So, I decided to write what are criteria for interviewing your employer, because a specialist is…UX11 min read
Published in Prototypr·Feb 5, 2018The Creation of a Design System for product with long and complicated history.What is Design System? Why products are getting worse after a time? You have a great team, top programmers, talented designers, tracking metrics, email full of CV from lords, but a product is getting worse from release to release. The things is, tasks are solv without enough quantity of limits for designers. A clear…Uikit8 min read
Published in Prototypr·Nov 10, 2017Is it necessary for a designer to have drawing skills?The most important thing in design profession is an idea of how to use different things with comfort and practice. The aesthetics point is on the second place. …Design4 min read
Jun 19, 2017How to make Great UX without enough time and resources.Designers have a lot of rules, but the same a lot of freedom. It’s the reason why Product Designers need to check their Design-Concept in appropriately representative sample. There is no question «Why?» You know the answer. But a lot of specialists need a real answer to question «How?». Right…UX5 min read
