PinnedCustomer-Centric Digital Transformation 瑞客數位轉型顧問你設定的潛在客戶不是你的客戶What is segmentation? Always based on needs. 你開始從客戶的角度來看市場了嗎?Dec 23, 2019Dec 23, 2019
Customer-Centric Digital Transformation 瑞客數位轉型顧問Pioneering a New Era in Business: From Understanding Customer Journeys to Powerful GenAI ChatbotsThe Boston Consulting Group (BCG) points out that applying generative AI in customer service can create the fastest and largest value for…Jul 1Jul 1
Customer-Centric Digital Transformation 瑞客數位轉型顧問蘋果電腦Apple的品牌策略 — 建立強大品牌的6個重要提問By Peiling WuAug 22, 2023Aug 22, 2023
Customer-Centric Digital Transformation 瑞客數位轉型顧問The role of relationships within the marketing strategyThis is one of the most important interview for B2B marketing I have ever heard.Dec 17, 2019Dec 17, 2019
Customer-Centric Digital Transformation 瑞客數位轉型顧問客人要的是「解答」,並不是事不相關的「說明」很多時候,身為一個賣家,會急於想要讓客人了解他完美的產品。外觀如何的完美,做工如何精細,功能如何強大。但是往往忽略了潛在客人內心真正的需要。Dec 6, 2019Dec 6, 2019
Customer-Centric Digital Transformation 瑞客數位轉型顧問對老闆來說,行銷(marketing)、 溝通(communications)、 品牌(branding)、數位策略(digital marketing),doesn’t…方案對了,客人就來了,而行銷活動是加速銷售的手段。Dec 4, 2019Dec 4, 2019