SM_WritesUnlocking buyer personas: How to elevate your product marketing gameHey there! Ever feel like you’re speaking a different language than your potential customers? It’s a common struggle in the software world…Jul 29Jul 29
SM_WritesFrom Scatter Shot to Sniper Shot: The Role of Ideal Customer Profile(ICP) Analysis in PMMs ArsenalHey there! Let’s talk about the lifeblood of any successful business: truly understanding your target market, and its no different in…Jul 7Jul 7
SM_WritesMastering The Product Positioning Game Without Going BonkersHey there! Let’s chat about a concept that’s so 101 and often tossed around but rarely mastered: product positioning. This is the secret…Jun 23Jun 23