SM_WritesFrom Scatter Shot to Sniper Shot: The Role of Ideal Customer Profile(ICP) Analysis in PMMs ArsenalHey there! Let’s talk about the lifeblood of any successful business: truly understanding your target market, and its no different in…6d ago6d ago
SM_WritesMastering The Product Positioning Game Without Going BonkersHey there! Let’s chat about a concept that’s so 101 and often tossed around but rarely mastered: product positioning. This is the secret…Jun 23Jun 23