Email-based NFT tickets for events.

Welook.io
Welook
4 min readOct 4, 2022

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There’s no doubt at this point that blockchain is revolutionizing the way event organizers create more engaging experiences through NFTs (What are NFTs?). At the same time, while most of the event managers have communities that are constantly growing, many of them don’t even own a crypto wallet yet. And the current onboarding experience to web3 is broken and quite ugly.

A good case of an event incorporating NFT tickets with welook.io

Events like Lollapalooza, Coachella, Comic Con San Francisco, they all want to provide the greatest fan experience using NFT Tickets, but they don’t want to leave non-crypto followers behind.

At the same time event organizers don’t want to confuse the accreditation staff by managing several devices to verify each kind of ticket. A hybrid solution between regular “bar-code” and blockchain powered tickets needs to find its way to all types of events.

At Welook we envision a world where a new decentralized internet brings better human interactions. We are now building the future of NFTs and that’s why we’re launching Email-based NFT tickets. Nobody is left behind.

Tell your auntie she is invited to the next Blockchain Art Gallery happy hour. 🍸

What are Email-based NFT tickets?

NFT tickets bring a new set of uses for both event organizers and ticket holders. But only people who know its way into web3 are the only ones taking advantage of this. The vast majority of people are still using their email to log-in, and as a registration method for all kinds of events.

Email-based NFT tickets are tickets delivered as unique QR code to a regular email inbox. The NFT ticket linked to that QR code is saved and kept for a future redemption, after the event.

Because NFT tickets are on-chain tokens, they can only be claimed using a web3 wallet. That’s why Welook offers an easy one-click wallet creation and NFT minting via an automatic email sent to all participants.

Many NFTs unlock benefits for their holders, such as early-bird discounts, swag, and other fun stuff.

Anyone interested in events using NFT ticketing can now choose whether they want to get sent the QR code to their personal email or connect their wallet to claim the ticket.

Jump to read: How do I create my NFT tickets?

At the entrance, your accreditation staff will be able to scan a single QR code that will validate the participant’s registration. With Welook’s platform, it doesn’t matter what tech is behind, nor you need to install any app to verify tickets. This flow diagram shows the participant’s steps for ticketing created in Welook Labs.

Participant flow when requesting and validating the event ticket.
  • Participants who claimed their NFT ticket using their crypto wallet, can automatically receive the POAP of the event upon validating the ticket.
  • Participants who received the QR code using their email address will receive after validating it at the vent, an automatic email with a link to claim the NFT ticket, receive the event’s POAP, and if necessary, create a web3 wallet — Everything within Welook.
  • Once the participant receives the NFT ticket, they can choose to add it to their iOS wallet, with a single click. This will allow attendees to verify their ticket without even exposing his wallet public address.

Why NFT Tickets for my event?

There are many reasons to choose over this new way for event ticketing. These tickets are stored on-chain, meaning they inherit the security powered by blockchain. It brings complete transparency on how many tickets have been delivered and to whom. Attendees will be able to collect every ticket from all the events they’ve been to, without worrying about them getting deteriorated.

Everyone holding that NFT Ticket will be able to seamlessly:

✅ Trade them or resell them

✅ Collect them as fond memories

✅ Store tickets safely

✅ Access future drops and benefits.

Every event ticket issuer can:

✅ Prevent fake tickets and scams

✅ Prove ticket’s authenticity

✅ Segment audiences accurately

✅ Find new revenue opportunities

How to issue NFT tickets for my next event?

Email-based NFT Tickets are now available when you create an event in Welook Labs’ Ticket solution

You can send us a quick message to any of our channels to set it up.

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Welook.io
Welook
Editor for

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