PinnedAnouar El HajiWhat is value?The most fundamental concept in the social sciences is value. Value determines what we do. Value is that ‘thing’ that needs to be created…3 min read·Aug 4, 2016----
Anouar El HajiHow is the pandemic affecting interest to purchase essential personal care products in key markets?As the COVID-19 pandemic continues to cause immense changes in many domains, Veylinx wanted to shed some light on how the crisis is…2 min read·May 25, 2020----
Anouar El HajiVeylinx opens first US office in New YorkMarket research company Veylinx is officially open for business in New York. The company’s third office will cater to the growing demand…2 min read·Jul 4, 2019----
Anouar El HajiWhy I founded VeylinxI often get the question about why I started Veylinx. Although I’ve shared this story many times, I’ve never gotten the chance to write…3 min read·Jan 3, 2019----
Anouar El HajiWhy Market Research Fails To Deliver Growth (And How This Will Change)There are plenty of entrepreneurs and companies who have successfully launched products without conducting what’s referred to today as…3 min read·Oct 31, 2018----
Anouar El HajiHow P&G is Innovating: Shifting to Behavioral ResearchJulie Setser, VP of R&D Innovation Capability at P&G, recently gave a keynote speech at the MRMW North America conference. In her keynote…2 min read·May 31, 2018----
Anouar El HajiHighlights MRMW North America 2018This year’s MRMW North America consumer insights conference took place on April 24th–25th in Cincinnati, Ohio. Veylinx was represented by…1 min read·May 7, 2018----
Anouar El HajiLaunching An Innovative Product? What You Need To Consider FirstA recent scientific study conducted with Veylinx found that consumers’ willingness to pay for innovative products is restricted by the…2 min read·May 2, 2018----
Anouar El HajiWhat Veylinx has in store for 2018At Veylinx, we strongly believe that impactful consumer insights require getting as close as possible to reality. We found that available…2 min read·Jan 4, 2018----
Anouar El HajiMarketing Analytics Internship (Amsterdam)Would you like to be part of a fast growing startup based in the heart of Amsterdam? Do you want to be involved with marketing analytics…1 min read·Nov 11, 2016----