PinnedAnouar El HajiWhat is value?The most fundamental concept in the social sciences is value. Value determines what we do. Value is that ‘thing’ that needs to be created…Aug 4, 2016Aug 4, 2016
Anouar El HajiHow is the pandemic affecting interest to purchase essential personal care products in key markets?As the COVID-19 pandemic continues to cause immense changes in many domains, Veylinx wanted to shed some light on how the crisis is…May 25, 2020May 25, 2020
Anouar El HajiVeylinx opens first US office in New YorkMarket research company Veylinx is officially open for business in New York. The company’s third office will cater to the growing demand…Jul 4, 2019Jul 4, 2019
Anouar El HajiWhy I founded VeylinxI often get the question about why I started Veylinx. Although I’ve shared this story many times, I’ve never gotten the chance to write…Jan 3, 2019Jan 3, 2019
Anouar El HajiWhy Market Research Fails To Deliver Growth (And How This Will Change)There are plenty of entrepreneurs and companies who have successfully launched products without conducting what’s referred to today as…Oct 31, 2018Oct 31, 2018
Anouar El HajiHow P&G is Innovating: Shifting to Behavioral ResearchJulie Setser, VP of R&D Innovation Capability at P&G, recently gave a keynote speech at the MRMW North America conference. In her keynote…May 31, 2018May 31, 2018
Anouar El HajiHighlights MRMW North America 2018This year’s MRMW North America consumer insights conference took place on April 24th–25th in Cincinnati, Ohio. Veylinx was represented by…May 7, 2018May 7, 2018
Anouar El HajiLaunching An Innovative Product? What You Need To Consider FirstA recent scientific study conducted with Veylinx found that consumers’ willingness to pay for innovative products is restricted by the…May 2, 2018May 2, 2018
Anouar El HajiWhat Veylinx has in store for 2018At Veylinx, we strongly believe that impactful consumer insights require getting as close as possible to reality. We found that available…Jan 4, 2018Jan 4, 2018
Anouar El HajiMarketing Analytics Internship (Amsterdam)Would you like to be part of a fast growing startup based in the heart of Amsterdam? Do you want to be involved with marketing analytics…Nov 11, 2016Nov 11, 2016