Alan GonsenhauserTop 5 B2B CMO Actions to Strengthen Marketing RelevanceCMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for…May 31May 31
Alan GonsenhauserHow Integrated Campaigns Can Laser focus Your B2B Marketing.Organizations are bleeding funds with siloed teams, inefficient processes, and a lack of focus on what the buyer really wants. Enter the…May 31May 31
Alan GonsenhauserThe Ultimate Marketing Campaign: The Core Lesson to Learn from Presidential Campaigns.Here’s a quick history-meets-business lesson, minus the politics. We’re talking presidential campaigns and how they’ve smartly used tech to…Feb 26Feb 26
Alan GonsenhauserGet the rest of the company on the same page for your next marketing investment decisions.CMOs, strapped for cash, are now in the hot seat. The challenge? Getting sales and product teams on the same page about where to funnel…Feb 26Feb 26
Alan GonsenhauserCMOs, CSOs, and the “Uncomfortable” Things That Alignment Will Require. — Demand RevenueCMOs and CSOs joining forces is the new power play. It’s all about syncing up to drive customer lifetime value and manage acquisition…Feb 26Feb 26
Alan GonsenhauserHow Top CMOs Get the CFO On the Same Page — In 5 Steps. — Demand RevenueFor CMOs aiming high, the CFO isn’t just another C-suite colleague. They’re your ace in the hole. As CEOs depend on CFOs for balancing the…Feb 26Feb 26
Alan GonsenhauserHow We Shocked Every Competitor and Jumped From Last to First in Net Promoter Score.The big names — think Nordstrom, Amazon, Apple — all have something in common: an unwavering focus on customer satisfaction. But what…Feb 23Feb 23
Alan GonsenhauserMarket Relevance Slipping?In B2B marketing, CMO tenures are shrinking, and the old playbook of events and push messaging is losing its edge. We’re in a digital era…Feb 23Feb 23
Alan Gonsenhauser8 Questions Your Next Fractional CMO or Interim CMO Should Ace. — Demand RevenueWhen it comes to bolstering the marketing prowess of private equity and venture portfolio companies, the big question often is — do we…Feb 23Feb 23
Alan GonsenhauserThe 8 Questions That Uncover a Great CMO Coach and Advisor. — Demand RevenueOnce you’ve got a full-time CMO running the show, what’s the role of your Interim or fractional CMO?Feb 23Feb 23