Alan Gonsenhauser – Medium

Alan Gonsenhauser

Alan Gonsenhauser

Top 5 B2B CMO Actions to Strengthen Marketing Relevance

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for…

May 31

Top 5 B2B CMO Actions to Strengthen Marketing Relevance

May 31

Alan Gonsenhauser

How Integrated Campaigns Can Laser focus Your B2B Marketing.

Organizations are bleeding funds with siloed teams, inefficient processes, and a lack of focus on what the buyer really wants. Enter the…

May 31

How Integrated Campaigns Can Laser focus Your B2B Marketing.

May 31

Alan Gonsenhauser

The Ultimate Marketing Campaign: The Core Lesson to Learn from Presidential Campaigns.

Here’s a quick history-meets-business lesson, minus the politics. We’re talking presidential campaigns and how they’ve smartly used tech to…

Feb 26

The Ultimate Marketing Campaign: The Core Lesson to Learn from Presidential Campaigns.

Feb 26

Alan Gonsenhauser

Get the rest of the company on the same page for your next marketing investment decisions.

CMOs, strapped for cash, are now in the hot seat. The challenge? Getting sales and product teams on the same page about where to funnel…

Feb 26

Get the rest of the company on the same page for your next marketing investment decisions.

Feb 26

Alan Gonsenhauser

CMOs, CSOs, and the “Uncomfortable” Things That Alignment Will Require. — Demand Revenue

CMOs and CSOs joining forces is the new power play. It’s all about syncing up to drive customer lifetime value and manage acquisition…

Feb 26

CMOs, CSOs, and the “Uncomfortable” Things That Alignment Will Require. — Demand Revenue

Feb 26

Alan Gonsenhauser

How Top CMOs Get the CFO On the Same Page — In 5 Steps. — Demand Revenue

For CMOs aiming high, the CFO isn’t just another C-suite colleague. They’re your ace in the hole. As CEOs depend on CFOs for balancing the…

Feb 26

How Top CMOs Get the CFO On the Same Page — In 5 Steps. — Demand Revenue

Feb 26

Alan Gonsenhauser

How We Shocked Every Competitor and Jumped From Last to First in Net Promoter Score.

The big names — think Nordstrom, Amazon, Apple — all have something in common: an unwavering focus on customer satisfaction. But what…

Feb 23

How We Shocked Every Competitor and Jumped From Last to First in Net Promoter Score.

Feb 23

Alan Gonsenhauser

Market Relevance Slipping?

In B2B marketing, CMO tenures are shrinking, and the old playbook of events and push messaging is losing its edge. We’re in a digital era…

Feb 23

Market Relevance Slipping?

Feb 23

Alan Gonsenhauser

8 Questions Your Next Fractional CMO or Interim CMO Should Ace. — Demand Revenue

When it comes to bolstering the marketing prowess of private equity and venture portfolio companies, the big question often is — do we…

Feb 23

8 Questions Your Next Fractional CMO or Interim CMO Should Ace. — Demand Revenue

Feb 23

Alan Gonsenhauser

The 8 Questions That Uncover a Great CMO Coach and Advisor. — Demand Revenue

Once you’ve got a full-time CMO running the show, what’s the role of your Interim or fractional CMO?

Feb 23

The 8 Questions That Uncover a Great CMO Coach and Advisor. — Demand Revenue

Feb 23

Alan Gonsenhauser

Alan Gonsenhauser

Friend of Medium

CEO of DemandRevenue.com a 10-time CMO and P&L General manager, CMO and Private Equity Advisor & Coach, B2B Health Tech & SaaS Software.

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