Alexander RauserVoice Recognition Services for Your Business Are HereLately, I’ve been running around at home shouting “OK Google, turn off the lights” and “Alexa, how do I get rid of a dead body?” amongst…Aug 5, 2019Aug 5, 2019
Alexander RauserShould You Start Investing in Progressive Web Apps (PWA)Starbucks, Tinder, Uber and many other brands have already invested in PWAs, but is the time right to invest in this new technology and…Aug 5, 2019Aug 5, 2019
Alexander RauserAre you still marketing to idiots?It’s done, we are set. We have a marketing strategy, budgets allocated and are ready to push the button to “market the hell” out of our…Jan 25, 2017Jan 25, 2017
Alexander RauserThe best marketing tactic is still the best marketing tacticWhile driving on the highway I saw a billboard where an international bank claimed to be the “world’s best digital bank”.Jan 24, 2017Jan 24, 2017
Alexander RauserHow to boost ROI with digital analyticsIn today’s digital age most marketers seek to measure their digital efforts through analytics and as we know the measurability of digital…Jan 20, 2017Jan 20, 2017
Alexander RauserNew Book — Digital Strategy — a guide to digital business transformationLike everyone of us, I’ve been exposed to digital disruption throughout my career and even 15 years ago, when no one talked about digital…Mar 9, 20161Mar 9, 20161