Alexander Rauser – Medium

Alexander Rauser

Alexander Rauser

Voice Recognition Services for Your Business Are Here

Lately, I’ve been running around at home shouting “OK Google, turn off the lights” and “Alexa, how do I get rid of a dead body?” amongst…

Aug 5, 2019

Voice Recognition Services for Your Business Are Here

Aug 5, 2019

Alexander Rauser

Should You Start Investing in Progressive Web Apps (PWA)

Starbucks, Tinder, Uber and many other brands have already invested in PWAs, but is the time right to invest in this new technology and…

Aug 5, 2019

Should You Start Investing in Progressive Web Apps (PWA)

Aug 5, 2019

Alexander Rauser

Are you still marketing to idiots?

It’s done, we are set. We have a marketing strategy, budgets allocated and are ready to push the button to “market the hell” out of our…

Jan 25, 2017

Are you still marketing to idiots?

Jan 25, 2017

Alexander Rauser

The best marketing tactic is still the best marketing tactic

While driving on the highway I saw a billboard where an international bank claimed to be the “world’s best digital bank”.

Jan 24, 2017

The best marketing tactic is still the best marketing tactic

Jan 24, 2017

Alexander Rauser

How to boost ROI with digital analytics

In today’s digital age most marketers seek to measure their digital efforts through analytics and as we know the measurability of digital…

Jan 20, 2017

How to boost ROI with digital analytics

Jan 20, 2017

Alexander Rauser

New Book — Digital Strategy — a guide to digital business transformation

Like everyone of us, I’ve been exposed to digital disruption throughout my career and even 15 years ago, when no one talked about digital…

Mar 9, 2016

Mar 9, 2016

Alexander Rauser

Alexander Rauser

CEO @prototype_ae helping brands to define digital strategies that combine creativity, business and technology. Author of http://amzn.com/151933124X

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