How to Use AI to Write a Blog Post (15 Easy Tips)
Let me show you how to use AI to write a blog post—step by step.
This is not your typical BS prompt engineering guide flooded with empty promises and pricey products.
Instead, I will share with you valuable and actionable tips that work.
I’ve used this AI strategy to get 7M+ readers to my blogs since 2021.
Hope you like it! :)
#1 Find topics with AI
Writing a blog post about a random topic is no longer a good idea.
Nobody will read a post unless it directly answers their question or solves their problem.
- Topics like “I went out to play soccer last night” are bad because nobody cares. That’s what YouTube and TikTok are for.
- On the other hand, topics like “How to lose weight” or “How to build muscle” are good because they provide value.
Also, the latter two are in demand.
Millions of people search for those types of topics every day.
But with most of these “good topics,” the problem is that there’s competition.
There’s simply no room to stand out because the space is saturated with thousands and thousands of similar posts.
But the good news is that you can use AI to find great blog post topics.
Let me show you 4 ways how to do this.
Tip 1: Google AI recommendations
The best way to use AI to find blog post topics is by opening up Google.
Use Incognito mode (or clear your history) so that the search suggestions aren’t targeted.
Then type in something like “Tennis how to” or whatever related to your niche.
The suggestions you will see are excellent blog post topic ideas.
That’s because Google uses AI to predict what you’re about to search based on data. All those topics that drop down are in-demand topics that many people are searching for.
Tip 2: PAA topics
To find more AI-generated topic ideas, search on Google and see the People also Ask section.
Similar to the suggestions I mentioned before, these are also AI-powered predictions of what you might be interested in.
These are topics that people are searching. Thus, most of them make for good blog post topic ideas.
Also, you can use these as the subheadings of your blog post.
Just do this wisely and make sure to keep your audience in mind. Not all People Also Ask Questions make good blog posts or subposts.
Tip 3: Find Related searches with AI
If you scroll down further in the Google results page, you’ll find even more topics in the Related Searches section. These are also good blog post topic ideas or subtopics for your post.
Tip 4: Pillar content with AI
Although you’ll find the best content ideas from Google, you can also use ChatGPT.
Just ask it to come up with topic ideas that people search for in your niche.
But don’t trust these blindly.
Usually, the AI gives decent topic ideas. But it also tends to repeat the same topic with a different title.
Also, these topics aren’t based on any data or research. Instead, it’s just a guess made by the AI.
#2 Find low-competition trends
The fastest way to grow a blog is by targeting topics nobody else has covered.
In these topics, people have interest but there’s not a lot for Google to choose from.
On a topic like this, you can get even a simple post to rank well and get a lot of readers.
Traditionally, you’d have to be an industry expert to find these rising topics.
But thanks to AI, finding these trends is easy these days.
Google Trends is an AI-powered tool that shows you trends, relevant searches, rising topics, and more.
It’s all based on AI and Google’s data.
To find a trendy topic, type your niche and hit search.
Set the time range to something short, such as 30–90 days, and choose the region.
Then scroll below to find the Rising topics.
These are your AI-powered blog post topic ideas.
But please, don’t blindly choose one without doing the research. Not all topics make for a good blog post.
For example, if one of the trending topics is OpenAI, it makes no sense to write a blog post about it.
That’s because the ideal search result for a search like that is the OpenAI’s official homepage.
No post competes with that.
That’s because the official home page perfectly matches the search intent of the search “OpenAI.”
Only choose topics where you can add direct value to your audience through your experiences and expertise.
Good examples of these are product reviews.
If Google Trends shows a rising trend of a product, test that product and write a review about it.
The above topics are AI products that have just popped up.
Writing a post about a product doesn't make sense because the official landing page already targets that same search term.
But you can always get clever and write a review.
That’s still something a lot of people search for, yet you won’t end up competing against all the news sites and the official company pages.
Just keep in mind that not every trendy topic means it’s a new thing worth writing about.
For example, if you analyze a trend with a 12-month time range, it might look like this:
By a quick look, this looks like a random trend.
But once you zoom out the time range, you can see it’s been going on forever:
Also, in this case, the Christmas Gift probably gave it away already. But it’s not always this easy.
In other words, a trend like this has a ton of competition if you compare it to something that didn’t exist before.
Long story short: Use AI to find trends, but be cautious and use common sense. Make sure your topic answers a reader’s question and that there’s not much competition.
#3 Analyze your competitors
Every blog post is like a product — like a micro business. It needs to solve the problem better than anyone prior. Otherwise, no platform or search engine is going to give it a push.
Check your competitors to get an idea of what it takes to write the best post.
Pay attention to the length, visual appearance, expertise, and so on.
If you’re not good at doing this on your own, ask ChatGPT. In your prompt, you should tell that you want to:
- Write the best post on the internet.
- Learn what’s wrong with the existing posts.
- See what you can do better than your competitors.
Here’s an example prompt you can send to your AI:
I’m writing a blog post about XYZ. But the problem is competition. I want to rank #1 on Google for my topic. Can you help me with competitive analysis and point out the shortcomings of the existing content on the internet so that I can do it at least 10x better than those? Search for XYZ-related content. Tell me what’s missing and demonstrate clearly and concisely what I have to do better to rank.
I don’t suggest fully automating this part!
However, ChatGPT can give you quite good insights and direction. But you need to make the final decisions.
#4 Write outlines with AI
Starting a blog post on a blank paper is hard.
This is why I recommend writing an outline first.
But not just any outline.
Write the most detailed “super outline” that there is. You need to cover absolutely everything related to your topic.
You can use AI for your assistance. For example, you can ask ChatGPT to give you an outline.
Here’s an example prompt you can use:
I’m writing a blog post about [Your Topic Here]. Can you give me the most comprehensive and detailed outline that there is? My idea is to write the best post about that topic on the entire internet and I want to cover everything related to this topic. Just make sure to use common sense. Don’t include anything that may not be useful for the readers. Also, avoid repetition and make the talking point subheadings as concise as possible. Keep it consistent. Order the talking points in a logical order that one would expect from a high-quality resource like this.
For example, here I’m using it to write an outline for a blog post about tennis rules.
No matter what prompt or tool you use, ask it to create the most detailed, logical, and comprehensive outline of your topic that there is.
Please remember that the AI can’t think.
The outline talking points can be usually questionable and repetitive. Also, some of them don’t make sense the longer the outline gets.
Edit, rearrange, and delete the AI-generated talking points. Use your knowledge and experience to create a consistent outline to cater to your audience.
#5 Check grammar and style
Fixing grammar issues is the most boring thing when it comes to writing a blog post.
This gives rise to one of my absolute favorite use cases of AI for blogging.
That is of course automated grammar, punctuation, and style checking.
Instead of having to worry about it all, you can outsource it to AI which does it automatically as you write.
My favorite tool for doing this is Grammarly (the free version.)
If I make a typo, Grammarly auto-fixes it. If my style is strange, Grammarly suggests changes to it.
Make sure to activate the Chrome Extension for Grammarly. This makes Grammarly work everywhere you go.
It works on your WordPress editor, emails, Google documents, and wherever there’s a text field.
And if you don’t like the suggestions, you can disable the extension for a specific page.
This is inarguably the biggest AI-powered time-saver you can use as a blogger.
The only thing I dislike about Grammarly these days is that it has become greedy. It suggests paid fixes a lot more often than before.
#6 Content generation—Don’t do it!
Do NOT use AI to generate blog content.
Google doesn’t rank AI-written content. Not because it’s written with AI—but because the content is trash.
Surely, AI can easily whip up an entire post from A to Z. But this is not adding anything to the internet.
Why would any platform or search engine promote content that says what’s been told before?
I used AI in my writing pipeline with miserable results.
In short, my AI blog got no visitors in a year. Yet I spent time editing those posts and I also chose a topic where I had seen results with non-AI content.
Initially, I thought AI would be good for automating parts of a blog post.
For example, I used to use AI to turn my notes into blog posts. This would save at least 20–50% of my time.
But then the reality kicked in.
A good blog post saves the reader’s time. So why would I turn my short notes into a lengthy wall of text then? Why couldn’t I just read those notes to my audience?
Making the post longer without adding new information doesn’t help the reader.
As a result, none of my AI posts got any traction. Google didn’t even index most of those.
On top of that:
- AI wasted my time because it was hard to spot factual mistakes. It took longer to write posts with AI than without it.
- Also, I had to remove 75% of the AI-generated text because of repetition and jargon.
- Lastly, the AI stripped down my tone of voice, my takes, and my expertise.
No matter how good prompts I wrote, this issue didn’t go away.
And why would it?
The AI can’t read our thoughts, it can’t test products or have any experiences for that matter.
Of course, you could ignore these issues.
But no search engine or content platform would promote low-quality content like that—whether it’s been written by AI or not.
#7 Make it simple
Blogging is all about solving a problem for your reader—as quickly and easily as possible.
To do this, use simple language. It makes the writing easier and reading smoother.
Write so that an eighth-grader can understand.
Look at these two sentences that say the same thing in different words:
- “I am pleased to present a highly proficient team of professionals.”
- “Here I have a skilled group of people.”
The first sentence sounds fancy and more “sophisticated.” But it’s also twice as long and twice as hard to read as the first one. In this sense, it’s 4 times less useful than the first one.
Your readers won’t stick around for garbage like that—they know they deserve better.
Use simple language. Don’t act smart in front of people who you want to relate to.
If you have long and complicated sentences, simplify them with AI. Use a tool like ChatGPT to summarize or shorten your sentence.
For example, look at this sentence:
This right here is a new and awesome way for me to test out this product that uses AI to generate visually pleasing input images by entering a text input to the AI and then letting the AI do its magic behind the scenes to turn that text into an image that represents what’s in the text.
That’s 100 words without breaks. Terrible!
But here’s what it looks like after I asked AI to simplify it:
This is a new and awesome way to test a product that uses AI to turn text into visually pleasing images.
A lot better!
Speaking of long sentences, make sure to check a free tool called the Hemingway App. It analyses your writing and flags hard-to-read sentences.
This tool forces you to think more about your readers. It also makes you write as shortly as possible.
Just use common sense with this one too! Don’t tighten up every sentence because that lacks personality and looks robotic too.
#8 Check this guide
One of my top recommendations for becoming a successful blogger is to take this free blogging course.
It’s a training video that teaches the latest blogging strategies in the field. You will learn about blogging, blog monetization, SEO, and more.
It’s worth every second of your time.
#9 Find title ideas
Your blog post title is the deciding factor that makes the reader click or skip.
Before I show you how to optimize your titles with AI, let’s be clear with one thing: Don’t overthink your title.
For example, if your blog post is about “How to lose weight,” your title can be “How to Lose Weight.”
It’s that simple.
But that’s not the best you can do. A title like that isn’t too compelling. It gives the “Just another weight loss post” vibe.
To make it stand out, here’s a better one:
7 Proven Ways to Lose Weight (with Minimal Excercise)
That looks way more appealing. It creates a sense of urgency and curiosity.
But coming up with a title like this can be hard—especially if you haven’t done it a lot.
This is where you can use AI.
For example, you can ask ChatGPT for 50 title ideas for your weight loss post.
But be careful here! Most AI-generated titles are generic, lengthy, flooded with complex words, and so on.
For example, a title like this is bad for a weight-loss article:
How to Make The Scale Tip Sooner without Having to Work Too Hard
There are two main issues with a title like this:
- It doesn’t mention the word weight loss anywhere.
- It’s long which makes people skip it easier.
Use AI titles for inspiration. Ask for 50 titles, go through them all, and pick some inspiration to apply to yours.
Remember, simplicity is beautiful. Make your title short, descriptive, and clickable.
#10 Boost SEO
SEO (search engine optimization) is a scary-looking buzzword every blogger has to know. It means optimizing blogs to appear higher in the search results.
Luckily, it’s not 2007 anymore. You no longer need SEO because you write for people—not for robots. That’s the best search optimization trick in the book.
Write for people, not for robots.
Search engines want to offer the most helpful content to the audience.
The more human-friendly your post is, the higher the chance that it ranks on Google. The more authentic and original the content, the better.
Ironically, SEO has nothing to do with search engines anymore.
That being said, writing “reader-friendly” content is easier said than done. Here are some factors that impact the reader-friendliness of a post:
- Experience/expertise
- Images/infographics/visualizations
- Headings/subheadings
- Bulleted lists/tables/numbered lists
- Intros/outros/takeaways
- Internal links/external links
That’s a lot to keep in mind.
Luckily, AI is there to help.
- Ask ChatGPT to read your post. You can share your post's URL or copy-paste the content to it.
- Ask it to give content improvement ideas to make it the best post on the internet.
Then fix everything that it suggests.
Here’s an example prompt you can use:
Here’s my blog post about XYZ. Can you carefully read it through?
[Leave a link to the post or copy-paste the content here]
Give me a list of improvements to make to the post to make it the best post on the internet. I want it to be readable and “reader-optimized” and that it ranks #1 on Google. The content needs to be helpful and useful and original.
The post should be accessible to all readers and solve the problem for both a busy reader and a non-busy one.
Leave absolutely no stone unturned with the content improvement plan and let me know exactly what I need to do to make it the best post on the internet. Also, for each suggestion, let me know why that’s crucial and what might happen if I don’t make the suggested improvement.
Don’t share technical improvements. Assume that those are taken care by the platform I’m using. Only focus on those that improve the reading experience directly and that makes me stand out from the competition.
Also, don’t focus on those age-old SEO improvements. I only want to focus on readers because that’s the state of art in SEO right now.
#11 Automate alt texts
A successful blog post is all about accessibility.
This means you need to consider the audience segment that listens to your blog posts.
- This might be a person with visual imparities.
- Or it could be someone listening to a post while jogging or working.
This is not an issue with the text. The screen readers can read it out loud to those listening.
But the problem arises with images.
People who can’t see images can’t tell what’s going on in the post—especially if it’s a highly visual post.
It’s a short description of what there is in the image. (It’s not the same as the image caption.)
The alt text is an advanced setting you need to specify for each image separately.
The location of this setting depends on the editor you use.
- On WordPress, you can find it on the right-hand side of the post.
- On Medium, just click the image and you’ll see the alt text box hover over the image.
The alt text should be less than 125 characters. It should simply tell what can be seen in the image.
If you’re not good with alt texts, just ask ChatGPT to write one for you. (This requires the ChatGPT Premium plan, though.)
#12 Write AI-powered recaps
Use AI to help write short recaps and takeaway sections to your blog posts.
This helps you deliver your message. Also, it neatly ties it all together if you have a longer section with a lot of information.
Open up ChatGPT and tell it to read your post and do a 50-word summary on it. Then edit it based on your judgment.
Here’s an example prompt:
Write a short takeaway section for this chapter in my blog post. Keep the same writing style that I have in the section and make it simple for the reader. Don’t use passive voice. Write short sentences and try to fit it all in to 1–2 sentences.
Don’t fully automate this part, though! The AI is good at picking up relevant information but it’s not that good at presenting it.
Tip: To maximize your blog post accessibility, write content that’s short and long at the same time.
Start your post with a brief “recap” intro for those that are busy. Solve the reader’s problem right away with no jargon.
Then follow that up with a detailed post that covers the entire topic. Leave no stones unturned in this part.
#13 Visualize
Nobody has the patience to read a boring wall of text anymore. You have to include images in your blog content.
But not just any images.
Generic and unrelated stock images won’t cut it anymore.
This is where you can use AI-generated images.
But before I show you how, let’s get the facts straight: AI images should be your last resort. If you can’t take or find an image for your content, then use AI.
Here’s how you should use images in your blog posts:
- Prioritize the images you’ve taken.
- If there are no images that you’ve taken, create illustrations or visualizations.
- If that’s not possible, use Stock Images from Unsplash.
- Or generate images with AI. You can use a tool like Ideogram for free.
To create blog images with AI, just describe AI what you want to see. The more accurate your input, the better the results.
If you don’t have ChatGPT Premium, check Ideogram. It’s at least as good yet it’s completely free.
Cautious with AI images! To my best understanding, AI images are everyone’s property and anyone can take those from you for free without having to ask. Also, some platforms don’t allow AI-generated content.
#14 Create featured images
To maximize your click-through rates, use a compelling cover image (also called a featured image.)
I used AI to generate the featured image for this post you’re reading right now.
This is especially useful if you share your blog post on social media or a group chat.
Social platforms and messaging services like WhatsApp render the featured image of your blog post into your message.
If that image isn’t compelling, nobody will click through. I must admit that my bloggersgoto.com featured images aren’t the best.
Here’s where you can use AI again.
For instance, you can use ChatGPT or Ideogram to generate a background image for your thumbnail.
You can also try a tool like Canva that comes with all kinds of AI features, such as:
- AI resolution improver:
- AI background remover:
- AI image expander
- AI image colorizer
And more.
For example, take a look at this image:
To create the featured image for my LinkedIn post, I used AI to:
- Detach me from the background of the original image.
- Scale up my selfie.
Without a tool like this, that would have meant at least 5–10 minutes of extra work.
#15 Repurpose and repost
One way to promote your blog content is by splitting it into “child posts” and sharing those on platforms like Medium.com or Substack.
For example, I wrote about an AI tool called Virbo. In that post, I promote the main post that lists all the best related AI tools:
The idea of this strategy is simple.
Split your long-form post into 10 smaller posts and share those on other platforms. Then, in each child post, make sure to promote your main post.
Heck, you can even create videos of your posts with the same idea.
(You can use a similar idea to get traffic to your YouTube channel.)
Once again, you can use AI to help with this:
- Ask AI to read your post and suggest 20–30 viral content ideas.
- Pick the best ideas.
- Ask AI to write the content.
- Edit the content.
- Publish.
Remember, not every topic has viral potential! Use common sense to try this with a topic that a random social media user might engage with.
#16 Use AI ads
You can use AI to maximize your ad revenue too.
Instead of placing an arbitrary ad banner in a random spot, let the AI do the optimization for you.
These days, AI ad networks can optimize each ad based on user data.
For example, if your reader has visited a hotel website before visiting yours, the ad network might show them hotel-related ads.
This sounds technical, but the good news is that you don’t need to know anything about it.
You can use ad networks that do it all for you.
These include networks like MediaVine, Raptive (formerly AdThrive), or the good old Google Ads.
All these ad networks use AI to optimize ads for revenue and user experience.
Bonus: Write about AI
I’ve made at least 70–80% of my blog income by writing AI-related blog content.
AI is a good niche because it has a lot of hype but no established key players.
On the other hand, think about an older industry like photo editors. There have been blog posts about those for at least 15–20 years.
That space is saturated to its fullest.
But then, think about a topic like AI image colorizers. That’s a new space with a ton of hype but not a lot of quality content.
If you take the time and write quality blog posts about AI photo colonizing tools, you’re almost guaranteed to get a bunch of traffic.
But with more competitive topics, you won’t get a single reader.
Long story short: Writing about AI is one of the best use cases for AI as a blogger.
But be quick! The AI space is getting crowded. AI products get cheaper, and the hype could slow down. These can all make it a less profitable space to target.
To take home
AI can easily save you 1–3% of your time as a blogger. That’s up to a week from a year—crazy how fast things are moving!
You can use AI to help find topics, write outlines, fix grammar issues, generate images, and whatnot.
Keep in mind that AI is a good assistant but it can’t do it alone. Don’t even try to automate blogging with AI.
Thanks for reading. :)
