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Brett Nowak

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Liquid and Grit

Merge Mansion’s Viral Ad Campaigns

Merge Mansion seized on the success of a series of animated ads by creating a big-budget live-action campaign starring the famous actress…

Jun 23, 2023

Merge Mansion’s Viral Ad Campaigns

Jun 23, 2023

Brett Nowak
in
Liquid and Grit

Merge Mansion’s Viral Ad Campaigns

Merge Mansion seized on the success of a series of animated ads by creating a big-budget live-action campaign starring the famous actress…

Jun 25, 2023

Merge Mansion’s Viral Ad Campaigns

Jun 25, 2023

Brett Nowak
in
Liquid and Grit

Web Stores After Epic v. Apple

Over the past year, external payment systems have become significantly more common. Thanks to ongoing regulatory changes and waning…

Jun 24, 2023

Web Stores After Epic v. Apple

Jun 24, 2023

Brett Nowak
in
Liquid and Grit

Analyzing Four Years of Celebrity Partnerships in Candy Crush Saga

Over the last four years, Candy Crush Saga’s celebrity partnerships have focused less on celebrity interactions and more on player…

Jun 23, 2023

Analyzing Four Years of Celebrity Partnerships in Candy Crush Saga

Jun 23, 2023

Brett Nowak
in
Liquid and Grit

Rovio’s Removal of Paid Angry Birds

To appeal to fans of the original Angry Birds, which was delisted in 2019, Rovio released a remake called Rovio Classics: Angry Birds in…

Jun 23, 2023

Rovio’s Removal of Paid Angry Birds

Jun 23, 2023

Brett Nowak
in
Liquid and Grit

Honkai: Star Rail Teardown

Honkai: Star Rail is a turn-based RPG with gacha mechanics released on PC and mobile by HoYoverse on April 26, 2023. The mobile app brought…

Jun 23, 2023

Honkai: Star Rail Teardown

Jun 23, 2023

Brett Nowak
in
Liquid and Grit

Quick Hits Slots’ Jerry O’Connell Campaign

Quick Hit Slots ran a commercial campaign featuring actor Jerry O’Connell on major networks, cable, and streaming services in early 2023…

Jun 23, 2023

Quick Hits Slots’ Jerry O’Connell Campaign

Jun 23, 2023

Brett Nowak
in
Liquid and Grit

AI Code Assistants Are Your Friend, Not Your Replacement — App Development

AI has the potential to make developers more efficient at nearly every task, from code generation, review, optimization, debugging, and…

Jun 23, 2023

AI Code Assistants Are Your Friend, Not Your Replacement — App Development

Jun 23, 2023

Brett Nowak
in
ironSource LevelUp

The 7 RPG player personas

What makes RPG players tick and how to create a winning product strategy for RPG games

Jun 25, 2020

The 7 RPG player personas

Jun 25, 2020

Brett Nowak
in
ironSource LevelUp

6 revenue-boosting mobile gaming product trends to try in 2020

How puzzle, RPG, and casino mobile games are increasing revenues — and how you can do the same

May 19, 2020

6 revenue-boosting mobile gaming product trends to try in 2020

May 19, 2020

Brett Nowak

Brett Nowak

CEO of Liquid and Grit, partner to many gaming companies, and steward of virtuous mobile game design. https://www.liquidandgrit.com

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