PinnedBrett NowakinLiquid and GritMerge Mansion’s Viral Ad CampaignsMerge Mansion seized on the success of a series of animated ads by creating a big-budget live-action campaign starring the famous actress…4 min read·Jun 23, 2023----
Brett NowakinLiquid and GritMerge Mansion’s Viral Ad CampaignsMerge Mansion seized on the success of a series of animated ads by creating a big-budget live-action campaign starring the famous actress…4 min read·Jun 25, 2023----
Brett NowakinLiquid and GritWeb Stores After Epic v. AppleOver the past year, external payment systems have become significantly more common. Thanks to ongoing regulatory changes and waning…6 min read·Jun 24, 2023----
Brett NowakinLiquid and GritAnalyzing Four Years of Celebrity Partnerships in Candy Crush SagaOver the last four years, Candy Crush Saga’s celebrity partnerships have focused less on celebrity interactions and more on player…7 min read·Jun 23, 2023----
Brett NowakinLiquid and GritRovio’s Removal of Paid Angry BirdsTo appeal to fans of the original Angry Birds, which was delisted in 2019, Rovio released a remake called Rovio Classics: Angry Birds in…7 min read·Jun 23, 2023----
Brett NowakinLiquid and GritHonkai: Star Rail TeardownHonkai: Star Rail is a turn-based RPG with gacha mechanics released on PC and mobile by HoYoverse on April 26, 2023. The mobile app brought…9 min read·Jun 23, 2023----
Brett NowakinLiquid and GritQuick Hits Slots’ Jerry O’Connell CampaignQuick Hit Slots ran a commercial campaign featuring actor Jerry O’Connell on major networks, cable, and streaming services in early 2023…5 min read·Jun 23, 2023----
Brett NowakinLiquid and GritAI Code Assistants Are Your Friend, Not Your Replacement — App DevelopmentAI has the potential to make developers more efficient at nearly every task, from code generation, review, optimization, debugging, and…8 min read·Jun 23, 2023----
Brett NowakinironSource LevelUpThe 7 RPG player personasWhat makes RPG players tick and how to create a winning product strategy for RPG games4 min read·Jun 25, 2020----
Brett NowakinironSource LevelUp6 revenue-boosting mobile gaming product trends to try in 2020How puzzle, RPG, and casino mobile games are increasing revenues — and how you can do the same6 min read·May 19, 2020----