PinnedDaniel EddyinWaveform InsightOn a scale of 0 to 10, how likely am I to recommend the Net Promoter Score to a friend or colleague?The Net Promoter Score (NPS) has become ever-present in the world of customer experience evaluation. It is the de-facto standard metric for…Jul 11, 2022Jul 11, 2022
Daniel EddyinWaveform InsightMaxDiff: How to prioritise product concepts & features with a powerful survey techniqueIn the world of quantitative market research the ubiquity of MaxDiff is a bit of a running joke. Think of it as a victim of its own…Jul 7, 2022Jul 7, 2022