Bohsun ChenUnlocking E-commerce Insights with Marketing Funnels: Key Metrics of Google Analytics 4 that you…Hey folks! Google dropped this game-changer Google Analytics 4 on us in 2020, and it’s been shaking things up ever since. You see, GA4…1d ago1d ago
Bohsun ChenDiving into the Hypothesis testing: The Likelihood Ratio TestWhen it comes to learn the hypothesis testing, The Likelihood Ratio Test (LRT) is one of the three oldest approaches, along with the…3d ago3d ago
Bohsun ChenTop Ten Marketing Metrics that you should knowImagine you just became a host on Airbnb, and your cozy apartment is now open to travelers from around the world. Every guest that walks…4d ago4d ago
Bohsun ChenTaming wild data with Python: Navigating through the data step-by-stepIf you’ve ever felt like your dataset was more of a wild stampede, you are not alone. Data wrangling can be chaotic, unpredictable, and…Jul 14Jul 14
Bohsun ChenBeyond A/B Testing: Applying Debiased/Double Machine Learning Technique and No More ConfoundersImagine you’re knee-deep in a causal inference project. The first thing that probably pops into your head is, “Let’s do some A/B testing!”…Jul 11Jul 11
Bohsun ChenSay Goodbye to Normality: Understanding Permutation TestsIt’s just another day of collecting a mountain of data from the database. You take a sip of your coffee and check the distribution of the…Jul 10Jul 10
Bohsun ChenAnalyzing the Coffee Market in Vienna City CenterVienna, often dubbed the coffee capital of the world, boasts a rich tradition of coffeehouses that blend history, culture, and a love for…Jul 7Jul 7
Bohsun ChenSmall Samples, Big Insights: Mastering Student t-TestImagine you’re a detective trying to solve a mystery with just a handful of clues. This is where the magic of the Student t-test comes…Jul 3Jul 3
Bohsun ChenUnderstanding the Chi-Squared Test: A Marketer’s Guide to Data-Driven DecisionsEver wondered how marketers can tell if a new campaign is performing significantly better than the previous one? The chi-squared test might…Jul 1Jul 1
Bohsun ChenAsymptotic Complexity — decoding Big O Notataion from the machine learning prospectiveBig O notation is an important concept that we often hear in data science and computer science. But what is it exactly?Jun 29Jun 29