Bohsun ChenBreaking Bad Data: Cooking Up the Perfect Multiple Testing StrategyAs a marketing analytics in an e-commerce platform specializing in the latest gadgets and electronics. You’re tasked wtih running multiple…13h ago13h ago
Bohsun ChenANOVA vs. MANOVA: Transforming Marketing Analytics into Actionable InsightsImagine you’re a marketing manager for a food company. You’re faced with a crucial decision: which packaging design will make your new…2d ago2d ago
Bohsun ChenThings you should know before diving into the wild world of regression analysisWelcome to the fascinating, yet somehow perplexing world of regression analysis. It’s a tool that’s incredibly powerful, but it demands a…Aug 7Aug 7
Bohsun ChenStep-by-Step Guide to Data Visualization with Apache SupersetIn the realm of data analytics, there are a continous quest for tools that can transform raw data into insightful narratives. This brings…Jul 29Jul 29
Bohsun ChenKey Metrics of Google Analytics 4 that you should knowHey folks! Google dropped this game-changer Google Analytics 4 on us in 2020, and it’s been shaking things up ever since. You see, GA4…Jul 24Jul 24
Bohsun ChenDiving into the Hypothesis testing: The Likelihood Ratio TestWhen it comes to learn the hypothesis testing, The Likelihood Ratio Test (LRT) is one of the three oldest approaches, along with the…Jul 22Jul 22
Bohsun ChenTop Ten Marketing Metrics that you should knowImagine you just became a host on Airbnb, and your cozy apartment is now open to travelers from around the world. Every guest that walks…Jul 21Jul 21
Bohsun ChenTaming wild data with Python: Navigating through the data step-by-stepIf you’ve ever felt like your dataset was more of a wild stampede, you are not alone. Data wrangling can be chaotic, unpredictable, and…Jul 14Jul 14
Bohsun ChenBeyond A/B Testing: Applying Debiased/Double Machine Learning Technique and No More ConfoundersImagine you’re knee-deep in a causal inference project. The first thing that probably pops into your head is, “Let’s do some A/B testing!”…Jul 11Jul 11
Bohsun ChenSay Goodbye to Normality: Understanding Permutation TestsIt’s just another day of collecting a mountain of data from the database. You take a sip of your coffee and check the distribution of the…Jul 10Jul 10