Bohsun ChenHandling Imbalanced Data: Common Techniques and PracticesTechniques to optimize machine learning models for skewed datasets1d ago1d ago
Bohsun ChenBefore You Applying Ensemble Algorithms, You Need to Know About Trees.Unlock the Power of Ensemble Methods by First Understanding the Basics of Decision Trees and Random ForestsSep 9Sep 9
Bohsun ChenIntuition behind Gradient Boosting: Predicting Customer Churn with a Step-by-Step Math WalkthroughTrying to find a needle in a haystack? Gradient Boosting Algorithms might be able to help!Sep 71Sep 71
Bohsun ChenBayesian Inference in CLV prediction: BG/NBD and Gamma-Gamma ModelsDecoding Customer Behavior: An Intuitive Dive into BG/NBD, Gamma-Gamma, and Buy-Til-You-Die ApproachesSep 2Sep 2
Bohsun ChenThe Intuition behind Maximum Likelihood Estimation (MLE)and Maximum A Posteriori Estimation (MAP)Imagine you’re a sports analyst trying to estimate an NBA star’s true free throw shooting percentage. You have some data from recent grams…Aug 30Aug 30
Bohsun ChenHarvesting The Power of Personalization : Uplift Modeling “an Answer to Marketing Waste”Traditional response modeling might tell you that Customer A has a 70% chance of buying after receiving a marketing email. But uplift…Aug 24Aug 24
Bohsun ChenBreaking Bad Data: Cooking Up the Perfect Multiple Testing StrategyAs a marketing analytics in an e-commerce platform specializing in the latest gadgets and electronics. You’re tasked wtih running multiple…Aug 15Aug 15
Bohsun ChenANOVA vs. MANOVA: Transforming Marketing Analytics into Actionable InsightsImagine you’re a marketing manager for a food company. You’re faced with a crucial decision: which packaging design will make your new…Aug 13Aug 13
Bohsun ChenThings you should know before diving into the wild world of regression analysisWelcome to the fascinating, yet somehow perplexing world of regression analysis. It’s a tool that’s incredibly powerful, but it demands a…Aug 7Aug 7
Bohsun ChenStep-by-Step Guide to Data Visualization with Apache SupersetIn the realm of data analytics, there are a continous quest for tools that can transform raw data into insightful narratives. This brings…Jul 29Jul 29