Elena SviridenkoinAgile InsiderA Product Doesn’t Have to be Unique to SucceedDisruption demands respect for all aspects of business and customer experienceAug 19, 20201Aug 19, 20201
Elena SviridenkoInitiative Proposal CanvasFor fast and informed decision makingJul 16, 2020Jul 16, 2020
Elena SviridenkoinProduct CoalitionHow to create business proposals. The most complete practical guideMaking your proposal tell a laconic yet comprehensive and well-founded story will leave your prospect no choice but to conclude they won’t…Jul 13, 2020Jul 13, 2020
Elena SviridenkoinProduct CoalitionDangerous Proxy Product OwnerIn IT outsourcing, software service providers often introduce the role of Proxy Product Owner (PPO) to compensate for the lack of product…Jun 11, 2020Jun 11, 2020
Elena SviridenkoinProduct CoalitionMythbusters: Competitive analysis ≠ Feature comparisonI’ve heard it many times: “We’ve run through our competitors and compiled the list of features they have”. And the next ones usually go as…Jun 10, 2020Jun 10, 2020
Elena SviridenkoinProduct CoalitionOutcome-driven product roadmapMany organizations struggle with roadmaps, finding them difficult to maintain and hardly ever coming true. They say, a roadmap in its…Mar 2, 20194Mar 2, 20194
Elena SviridenkoinProduct CoalitionEffective design personas for B2B productsThis article is for the persona believers and practitioners, and there is not going to be a debate on why personas may not work. Because…Feb 15, 2019Feb 15, 2019
Elena SviridenkoinProduct CoalitionProduct manager as part of the interview teamI believe into and practice it myself that the product managers should participate in the job interviews for the openings in their…Feb 7, 20191Feb 7, 20191
Elena SviridenkoinProduct CoalitionClient care service: the mindset is essentialIt is absolutely vital for the product company to provide the A-one client care service.Feb 6, 2019Feb 6, 2019
Elena SviridenkoinHackerNoon.comWhen you need and when you DO NOT need a product managerNowadays, product managers often wear too many hats, leaving the role more and more vague and blurring the boundaries of their area of…Aug 24, 2018Aug 24, 2018
