PinnedElliott PearceB2B tech content marketing: the value of building trustContent marketing has gained recognition in recent years as a powerful marketing channel for any business, B2B tech or otherwise.Nov 5, 2023Nov 5, 2023
Elliott PearceTwo new studies highlight B2B content shortcomings — Elliott PearceFor some time now, most B2B content has been struggling to cut through the huge amount of noise out there. Too many brands are putting out…Oct 26, 2023Oct 26, 2023
Elliott PearceCan B2B tech copywriters use “Mad Men” strategies?“Mad Men”, a drama set in a glamorous, whisky-fuelled advertising agency in 1960s Madison Avenue, is one of my favourite TV series.Jul 26, 2023Jul 26, 2023
Elliott PearceHow technical should your B2B marketing copy be?It’s often difficult to know exactly how technical to be in B2B copywriting. Here’s my advice.May 24, 2023May 24, 2023
Elliott PearceHow to create compelling B2B case studiesCase studies are consistently ranked in surveys of B2B marketers as being one of the most powerful tools in their arsenal, and for good…Feb 20, 2023Feb 20, 2023
Elliott PearceHow to Write Clearer B2B Copy and Content — Elliott PearceFrom my experience working in the B2B tech space, achieving clarity in copywriting and content marketing can be a struggle for many…Jan 31, 2023Jan 31, 2023
Elliott PearceWill AI replace copywriters? — Elliott PearceThere’s one key reason to be skeptical that AI will replace professional copywriters that hasn’t been commented on nearly enough.Dec 10, 2022Dec 10, 2022