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Elliott Pearce

B2B tech content marketing: the value of building trust

Content marketing has gained recognition in recent years as a powerful marketing channel for any business, B2B tech or otherwise.

Nov 5, 2023

B2B tech content marketing: the value of building trust

Nov 5, 2023

Elliott Pearce

Two new studies highlight B2B content shortcomings — Elliott Pearce

For some time now, most B2B content has been struggling to cut through the huge amount of noise out there. Too many brands are putting out…

Oct 26, 2023

Two new studies highlight B2B content shortcomings — Elliott Pearce

Oct 26, 2023

Elliott Pearce

Can B2B tech copywriters use “Mad Men” strategies?

“Mad Men”, a drama set in a glamorous, whisky-fuelled advertising agency in 1960s Madison Avenue, is one of my favourite TV series.

Jul 26, 2023

Can B2B tech copywriters use “Mad Men” strategies?

Jul 26, 2023

Elliott Pearce

How technical should your B2B marketing copy be?

It’s often difficult to know exactly how technical to be in B2B copywriting. Here’s my advice.

May 24, 2023

How technical should your B2B marketing copy be?

May 24, 2023

Elliott Pearce

How to create compelling B2B case studies

Case studies are consistently ranked in surveys of B2B marketers as being one of the most powerful tools in their arsenal, and for good…

Feb 20, 2023

How to create compelling B2B case studies

Feb 20, 2023

Elliott Pearce

How to Write Clearer B2B Copy and Content — Elliott Pearce

From my experience working in the B2B tech space, achieving clarity in copywriting and content marketing can be a struggle for many…

Jan 31, 2023

How to Write Clearer B2B Copy and Content — Elliott Pearce

Jan 31, 2023

Elliott Pearce

Will AI replace copywriters? — Elliott Pearce

There’s one key reason to be skeptical that AI will replace professional copywriters that hasn’t been commented on nearly enough.

Dec 10, 2022

Will AI replace copywriters? — Elliott Pearce

Dec 10, 2022

Elliott Pearce

Elliott Pearce

B2B tech wordsmith interested in all things marketing, writing, innovation, and start-ups. Find out more at www.elliottpearce.co.uk.

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