User Experience Maturity Model
Hope you have a very simple idea on what user experience design is. Let’s check where you are today and where you are headed, with regards to the user experience design.
According to UX maturity model by Renato Feijó, organisations are categorised into six levels.
Unrecognised — User experience is not important, and you deliver what you think is important.
Interested — UX is essential; everyone starts to talk about it.
Invested — UX is essential, and UXD activities emerge.
Committed — UX is critical, and people are actively involved.
Engaged — UX is one of the key strategies of the organisation.
Embedded — UX is not discussed separately, and it’s the fabric of the organisation.
Its time to evaluate our-self and start climbing the ladder. Quality assurance, usability testing, etc. are all part of user experience design. We need to conduct user research to check how best it is aligned with user experience.
Putting ourselves in users’ shoes would be a good start.
But it’s not everything, and if you need to get the real picture, you need to interact with the actual users.
If no user research is involved its not user experience design at all.
