PinnedHarshita SrivastavaPro Tips from a Decade in Digital Marketing: My Journey of Collaboration and LearningI’ve been in the digital marketing world for over a decade, and it’s been quite the ride!Dec 14, 2023Dec 14, 2023
PinnedHarshita SrivastavaYou Can Be a Leader Without Being a LeaderWhat is the true meaning of leadership?Nov 15, 20231Nov 15, 20231
PinnedHarshita SrivastavaStriking the Balance: Aligning Marketing Initiatives with Business ObjectivesMarketing initiatives are the lifeblood of any successful business. They drive brand awareness, engage customers, and generate revenue…Dec 29, 2023Dec 29, 2023
Harshita SrivastavaThe Marketer’s Muse: How to Inspire Action Through Strategic Storytelling?As marketers, our job is to inspire our customers to take action. For this, we use words as our wand, crafting impactful narratives that…Apr 12Apr 12
Harshita SrivastavaUpside-Down Leadership: Unleashing Potential at Every LevelPicture a bustling tech startup. During a brainstorming session, a junior copywriter hesitantly raises a hand. She proposes an idea…Mar 8Mar 8
Harshita SrivastavaMastering User Onboarding: The Ultimate Guide for SaaS ProductsIn the competitive SaaS industry, making a powerful first impression is crucial. The onboarding process is your product’s initial…Feb 20Feb 20
Harshita SrivastavaUnlocking Growth: The Power of a Product-Led Mindset in MarketingAnyone who knows me knows that I am a strong advocate for Product-Led Growth (PLG). I have worked within a PLG model and truly witnessed…Feb 19Feb 19
Harshita SrivastavaNavigating Identity in a Changing World: Personal Growth Amidst Cultural ShiftsHave you ever felt like you’re rediscovering yourself every time the world around you takes a turn?Feb 16Feb 16
Harshita SrivastavaThe Science of Decision-Making: Unveiling How Your Brain Makes ChoicesIn our daily lives, we make decisions, big and small, that shape our destinies. Understanding how our brain works when making decisions can…Feb 16Feb 16
Harshita SrivastavaRedefining My Story: How Positive Affirmations Became My Secret WeaponMy life, for a long stretch, felt like being lost in fog. I moved through my days guided by a compass of doubt and self-criticism. The…Feb 7Feb 7