Harshita Srivastava – Medium

Harshita Srivastava

Featured Book

One in a Million

One in a Million

A poignant tale set in Delhi, this story navigates through love, betrayal, and emotional turmoil, exploring the eternal conflict between heart and mind.

2013

Harshita Srivastava

Harshita Srivastava

Stories

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Harshita Srivastava

Pro Tips from a Decade in Digital Marketing: My Journey of Collaboration and Learning

I’ve been in the digital marketing world for over a decade, and it’s been quite the ride!

Dec 14, 2023

Pro Tips from a Decade in Digital Marketing: My Journey of Collaboration and Learning

Dec 14, 2023

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Harshita Srivastava

You Can Be a Leader Without Being a Leader

What is the true meaning of leadership?

Nov 15, 2023

You Can Be a Leader Without Being a Leader

Nov 15, 2023

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Harshita Srivastava

Striking the Balance: Aligning Marketing Initiatives with Business Objectives

Marketing initiatives are the lifeblood of any successful business. They drive brand awareness, engage customers, and generate revenue…

Dec 29, 2023

Striking the Balance: Aligning Marketing Initiatives with Business Objectives

Dec 29, 2023

Harshita Srivastava

The Marketer’s Muse: How to Inspire Action Through Strategic Storytelling?

As marketers, our job is to inspire our customers to take action. For this, we use words as our wand, crafting impactful narratives that…

Apr 12

The Marketer’s Muse: How to Inspire Action Through Strategic Storytelling?

Apr 12

Harshita Srivastava

Upside-Down Leadership: Unleashing Potential at Every Level

Picture a bustling tech startup. During a brainstorming session, a junior copywriter hesitantly raises a hand. She proposes an idea…

Mar 8

Upside-Down Leadership: Unleashing Potential at Every Level

Mar 8

Harshita Srivastava

Mastering User Onboarding: The Ultimate Guide for SaaS Products

In the competitive SaaS industry, making a powerful first impression is crucial. The onboarding process is your product’s initial…

Feb 20

Mastering User Onboarding: The Ultimate Guide for SaaS Products

Feb 20

Harshita Srivastava

Unlocking Growth: The Power of a Product-Led Mindset in Marketing

Anyone who knows me knows that I am a strong advocate for Product-Led Growth (PLG). I have worked within a PLG model and truly witnessed…

Feb 19

Unlocking Growth: The Power of a Product-Led Mindset in Marketing

Feb 19

Harshita Srivastava

Navigating Identity in a Changing World: Personal Growth Amidst Cultural Shifts

Have you ever felt like you’re rediscovering yourself every time the world around you takes a turn?

Feb 16

Navigating Identity in a Changing World: Personal Growth Amidst Cultural Shifts

Feb 16

Harshita Srivastava

The Science of Decision-Making: Unveiling How Your Brain Makes Choices

In our daily lives, we make decisions, big and small, that shape our destinies. Understanding how our brain works when making decisions can…

Feb 16

The Science of Decision-Making: Unveiling How Your Brain Makes Choices

Feb 16

Harshita Srivastava

Redefining My Story: How Positive Affirmations Became My Secret Weapon

My life, for a long stretch, felt like being lost in fog. I moved through my days guided by a compass of doubt and self-criticism. The…

Feb 7

Redefining My Story: How Positive Affirmations Became My Secret Weapon

Feb 7

Harshita Srivastava

Harshita Srivastava

Book Author

💼 Author & Marketer | 🌱 Focused on growth & self-improvement | 💡Strategic storytelling, decoding customer behaviour and unleashing the power of automation.

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