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Ivor Morgan

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Ivor Morgan
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Vox Publica

How Amazon lost Remington a customer and why it’s Remington’s fault

Oct 25, 2023

How Amazon lost Remington a customer and why it’s Remington’s fault

Oct 25, 2023

Ivor Morgan
in
Vox Publica

Why Marketing to Out-of-Market B2B Customers is Crucial for your Business Growth

Customer acqusition costs are rising. Advertising is becoming less efficient. Organic search is becoming less effective. Hits on your…

May 9

Why Marketing to Out-of-Market B2B Customers is Crucial for your Business Growth

May 9

Ivor Morgan
in
Vox Publica

Why SEO Centered B2B PR Matters To You

Search engine oriented B2B PR has a greater role than simply supplying searchable, findable content. Modern B2B PR requires targeted…

Apr 1

An AI rendering of a massive Victorianesque engine in an engine shed.

Apr 1

Ivor Morgan
in
Vox Publica

It’s not worth creating a B2B marketing strategy — the world is far too complicated

B2B Marketing Myth #2

Feb 8

It’s not worth creating a B2B marketing strategy — the world is far too complicated

Feb 8

Ivor Morgan

Myth: It’s not worth creating a B2B marketing strategy — the world is far too complicated

B2B Marketing Myth #2

Feb 8

Myth: It’s not worth creating a B2B marketing strategy — the world is far too complicated

Feb 8

Ivor Morgan
in
Vox Publica

Myth #1: 60:40 is a golden rule for B2B marketing budgets

This is the first in a planned series of posts that look at B2B marketing myths. Follow so that you don’t miss the next in the series.

Feb 2

Myth #1: 60:40 is a golden rule for B2B marketing budgets

Feb 2

Ivor Morgan

B2B Marketing Myth #1: 60:40 is a golden rule for B2B marketing budgets

There’s no magic ratio for allocating a B2B marketing budget. The 60:40 advocated in “The long and the short of it” doesn’t support how a…

Feb 2

B2B Marketing Myth #1: 60:40 is a golden rule for B2B marketing budgets

Feb 2

Ivor Morgan
in
Vox Publica

Marketing in a recession — 8 important lessons from the last 73-years

Why you should keep marketing in a recession

Oct 9, 2023

Marketing in a recession — 8 important lessons from the last 73-years

Oct 9, 2023

Ivor Morgan

Ivor Morgan

40+ years in strategic marketing has taught me that four things build successful brands: Strategy. Awareness. Salience. Fame. Learn more at www.vox-publica.com

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