PinnedIvor MorganinVox PublicaHow Amazon lost Remington a customer and why it’s Remington’s faultOct 25, 2023Oct 25, 2023
Ivor MorganinVox PublicaWhy Marketing to Out-of-Market B2B Customers is Crucial for your Business GrowthCustomer acqusition costs are rising. Advertising is becoming less efficient. Organic search is becoming less effective. Hits on your…May 9May 9
Ivor MorganinVox PublicaWhy SEO Centered B2B PR Matters To YouSearch engine oriented B2B PR has a greater role than simply supplying searchable, findable content. Modern B2B PR requires targeted…Apr 1Apr 1
Ivor MorganinVox PublicaIt’s not worth creating a B2B marketing strategy — the world is far too complicatedB2B Marketing Myth #2Feb 8Feb 8
Ivor MorganMyth: It’s not worth creating a B2B marketing strategy — the world is far too complicatedB2B Marketing Myth #2Feb 8Feb 8
Ivor MorganinVox PublicaMyth #1: 60:40 is a golden rule for B2B marketing budgetsThis is the first in a planned series of posts that look at B2B marketing myths. Follow so that you don’t miss the next in the series.Feb 2Feb 2
Ivor MorganB2B Marketing Myth #1: 60:40 is a golden rule for B2B marketing budgetsThere’s no magic ratio for allocating a B2B marketing budget. The 60:40 advocated in “The long and the short of it” doesn’t support how a…Feb 2Feb 2
Ivor MorganinVox PublicaMarketing in a recession — 8 important lessons from the last 73-yearsWhy you should keep marketing in a recessionOct 9, 2023Oct 9, 2023