Case Study: How The Funky Stitch Achieved 66,260 Website Visitors
The Funky Stitch, specializing in crochet and knitting patterns, faced a significant challenge: Google updates were wreaking havoc on their traffic. Recognizing the need to diversify their traffic sources, they turned to Pinterest, a platform perfect for their visually-rich content. However, the idea of manually creating hundreds of pins was overwhelming.
Enter Pin Generator: a tool that transformed their approach, allowing them to effortlessly produce and share daily pins. The results were spectacular — a 2400% surge in Pinterest-driven traffic, making Pinterest their primary traffic source and significantly boosting their display ad revenue.
Pinterest Traffic Results Using Pin Generator
- Views: Over 5 million
- Outbound Clicks: 66,260
You can see their full case study here.
How They Did It
Created a High Volume of Fresh Pins
Pinterest emphasizes the importance of regularly pinning new content for success. This was a major challenge for The Funky Stitch, as managing everything alone meant they didn’t have the time to manually create numerous pins for each piece of content.
Pin Generator changed the game by enabling them to quickly create 30 to 50 fresh pins per piece of content. The tool automatically detects images, titles, and descriptions from blog posts to create diverse pins, which significantly reduced the time and effort needed.
Key Takeaway: Using Pin Generator, The Funky Stitch was able to produce hundreds of unique pins in just a few hours. Previously, creating one pin in Canva took about 10 minutes. This efficiency made it feasible to post multiple pins daily.
Scheduled New Pins Daily
Since May 2023, The Funky Stitch has been posting five fresh pins daily, planning their Pinterest content calendar well in advance. The Smart Shuffle option in Pin Generator allowed them to batch create pins for multiple blog posts and ensure a diverse daily posting schedule.
Pinterest’s direct scheduling is limited to one month ahead, but with Pin Generator, The Funky Stitch could plan and schedule content much further in advance, maintaining consistent activity on Pinterest.
Key Takeaway: Batch creating and scheduling pins ensures a steady flow of new content, building impressions and driving traffic over time. Pinterest’s search-driven nature means old pins can continue driving traffic long after they’re posted.
Tested Different Pin Designs
The Funky Stitch used pre-designed templates to quickly test which designs resonated with their audience. Some of their best-performing pins received over 200K views and more than 5,000 website visits in the last 90 days.
Key Takeaway: “Pinned is better than perfect!” The more pins you create with different designs for each piece of content, the higher the chances one of them will resonate and go viral. Pin Generator simplifies this process with over 100 templates to choose from.
Now It’s Your Turn
Pin Generator was crucial for The Funky Stitch, enabling them to create the necessary volume of pins to see significant results without spending countless hours or hiring a VA. The pre-made templates removed the guesswork from creating pins and allowed them to start testing different designs immediately.
For businesses looking to enhance their Pinterest strategy, consistent, automated pin scheduling is key. Are you ready to build your Pinterest traffic engine? Start your free Pin Generator trial, you won’t regret it.
To Your Success,
Introverted Millionaire XO
Affiliate Disclaimer: This article contains affiliate links
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