James TowersinkwickieLazy marketers are killing our industryThe kwickie team just presented to an ad agency on Madison Avenue in New York. Madison Avenue was the scene of the golden era of the…Dec 12, 2016Dec 12, 2016
James TowersinkwickieDigital video arms race: why user generated content strategies will be a marketer’s saviourCross device access has made user generated content one of the fast-growing sectors available to marketers. Brands need to find sharable…Dec 2, 2016Dec 2, 2016
James TowersThe rapid rise of digital video and how your brand can get great ROI.Video content is tipped to account for around 80% of all internet traffic by 2019 and according to Mark Zuckerberg 90% of Facebook’s…Oct 4, 2016Oct 4, 2016
James TowersThe ups and downs of Instagram’s new algorithmA couple of weeks ago I wrote about how Instagram’s new algorithm was being tested on my personal account. It was strange and pretty…May 16, 2016May 16, 2016
James TowersHere’s What Instagram’s New Algorithm Actually Looks LikeLast week Instagram announced what most marketers knew was inevitable, an algorithm. The Facebook owned micro-blogging rocket ship claimed…Apr 3, 2016Apr 3, 2016
James TowersNot Getting Value From Social Media? Master These 3 Steps.I’m going to start this piece by calling out a senior ranked Australian advertising exec on some fairly wild claims he made in 2015. “I’ve…Mar 11, 2016Mar 11, 2016
James TowersFace Value: Marketers To Get Added Level Of Data From Facebook’s New ‘Reactions’It’s been rumoured to have been worked on personally by Zuckerberg himself and in development for over a year. Finally today the world will…Feb 25, 2016Feb 25, 2016
James TowersInstagram to Launch Toggle Feature This WeekWOOO HOOO! Instagram will allow users to toggle between accounts starting this week.Feb 8, 2016Feb 8, 2016
James Towers2015 — My Most Risky Year Ever in Review2015 was always going to be an extremely challenging but incredibly exciting time for me personally as I launched a new agency and a new…Jan 21, 2016Jan 21, 2016
James TowersCompany Culture — When the Vibe is DeadCompany culture is, without any doubt, the company’s brand. It doesn’t matter how amazing the mission and vision statements are, if a…Jan 21, 2016Jan 21, 2016