James Towers – Medium

James Towers

James Towers
in
kwickie

Lazy marketers are killing our industry

The kwickie team just presented to an ad agency on Madison Avenue in New York. Madison Avenue was the scene of the golden era of the…

Dec 12, 2016

Lazy marketers are killing our industry

Dec 12, 2016

James Towers
in
kwickie

Digital video arms race: why user generated content strategies will be a marketer’s saviour

Cross device access has made user generated content one of the fast-growing sectors available to marketers. Brands need to find sharable…

Dec 2, 2016

Digital video arms race: why user generated content strategies will be a marketer’s saviour

Dec 2, 2016

James Towers

The rapid rise of digital video and how your brand can get great ROI.

Video content is tipped to account for around 80% of all internet traffic by 2019 and according to Mark Zuckerberg 90% of Facebook’s…

Oct 4, 2016

Oct 4, 2016

James Towers

The ups and downs of Instagram’s new algorithm

A couple of weeks ago I wrote about how Instagram’s new algorithm was being tested on my personal account. It was strange and pretty…

May 16, 2016

The ups and downs of Instagram’s new algorithm

May 16, 2016

James Towers

Here’s What Instagram’s New Algorithm Actually Looks Like

Last week Instagram announced what most marketers knew was inevitable, an algorithm. The Facebook owned micro-blogging rocket ship claimed…

Apr 3, 2016

Here’s What Instagram’s New Algorithm Actually Looks Like

Apr 3, 2016

James Towers

Not Getting Value From Social Media? Master These 3 Steps.

I’m going to start this piece by calling out a senior ranked Australian advertising exec on some fairly wild claims he made in 2015. “I’ve…

Mar 11, 2016

Not Getting Value From Social Media? Master These 3 Steps.

Mar 11, 2016

James Towers

Face Value: Marketers To Get Added Level Of Data From Facebook’s New ‘Reactions’

It’s been rumoured to have been worked on personally by Zuckerberg himself and in development for over a year. Finally today the world will…

Feb 25, 2016

Face Value: Marketers To Get Added Level Of Data From Facebook’s New ‘Reactions’

Feb 25, 2016

James Towers

Instagram to Launch Toggle Feature This Week

WOOO HOOO! Instagram will allow users to toggle between accounts starting this week.

Feb 8, 2016

Instagram to Launch Toggle Feature This Week

Feb 8, 2016

James Towers

2015 — My Most Risky Year Ever in Review

2015 was always going to be an extremely challenging but incredibly exciting time for me personally as I launched a new agency and a new…

Jan 21, 2016

2015 — My Most Risky Year Ever in Review

Jan 21, 2016

James Towers

Company Culture — When the Vibe is Dead

Company culture is, without any doubt, the company’s brand. It doesn’t matter how amazing the mission and vision statements are, if a…

Jan 21, 2016

Company Culture — When the Vibe is Dead

Jan 21, 2016

James Towers

James Towers

Ad Guy. Marketer. Creator. Entrepreneur. Writer. Head of Agency at social media platform Kwickie, founding partner of 16K Agency in Stockholm & Melbourne.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams