Kenneth TurnbullDon’t Believe The HypeJust the other day I was re-reading some articles written by Gary Bencivenga — who’s largely acknowledged as the “world’s greatest living…Mar 2, 2018Mar 2, 2018
Kenneth Turnbull“Info-Marketers Guilt” — Destroy It Once And For AllIf you’re in the business of info marketing — a.k.a selling information in the form of books, video courses, audio programs and so on —…Jan 11, 2018Jan 11, 2018
Kenneth TurnbullHow Many “Calls To Action” Should You Put In Your Marketing Emails?Recently I’ve been on a bit of an “email snooping” kick…Jan 10, 2018Jan 10, 2018
Kenneth TurnbullWhy You’re Wasting Your Time With A/B Split TestsAfter reading that subject line, you likely think I must have gone insane!Jan 9, 2018Jan 9, 2018
Kenneth TurnbullHow Often Should You Email Your List?So you run an online business and you know you really should be doing email marketing…Jan 8, 2018Jan 8, 2018
Kenneth TurnbullA 5 Minute Tweak That Can Significantly Reduce Your Refund RateIt’s a well known fact among copywriters that adding a strong money back guarantee to a sales letter will usually increase the conversion…Jan 5, 2018Jan 5, 2018
Kenneth TurnbullLess Pressure Equals More MoneyAbout one of the worst sales techniques ever invented is pressure selling.Dec 14, 2017Dec 14, 2017
Kenneth TurnbullThe “One Thing At A Time” Method To Boosting Your Response RatesHere’s a little sales trick I learned from reading Scott Haines (one of Gary Halbert’s most successful proteges) and it’s something that…Dec 13, 2017Dec 13, 2017
Kenneth TurnbullinSmashing QuotaWhy It Really Does Pay To CareToday I’m going to share with you perhaps the most important principle that anyone who sells for a living should keep in the forefront of…Dec 12, 2017Dec 12, 2017
Kenneth TurnbullA Secret Highly Effective Copywriting “Technique” That Is Seldom Ever Talked AboutYou practically never hear any of the self proclaimed copywriting experts talk about what I’m about to mention…Dec 11, 2017Dec 11, 2017