PinnedLorraine BallinDitch the GrindMore than 1,000 ConversationsIf you had told me fifteen years ago, when I was running around recording conversations on my iPhone that I would still be doing it a…Jun 41Jun 41
Lorraine BallActivity vs ProductivityWhen it comes to marketing, it’s easy to focus on activity. Just create a list of tasks and check them off as you complete them:4d ago4d ago
Lorraine BallinDitch the GrindAre you missing the point of social media?Are you missing the point of social media? Are you so caught up in the race for fans, followers and even engagement that you have forgotten…Jun 14Jun 14
Lorraine BallinDitch the GrindPut AI on Your Content TeamA few weeks ago, I suggested creating less original content and creatively, repurposing what you have. Now, I have another suggestion. Let…Jun 10Jun 10
Lorraine BallinWake. Write. Win.Email vs Social MediaWhen you want to share something important with your audience, and the big question is, how do you go about it? When I started my marketing…Jun 7Jun 7
Lorraine BallinWake. Write. Win.What You Missed this MonthEveryone has a little FOMO ( fear of missing out). We want to be in the know on every trending topic, every interesting meme or joke…May 30May 30
Lorraine BallinRead or Die!Is Your Brand a Rotten AppleWhen asked about their branding style, I often hear business owners say they “want to look like Apple.” They admire the clean, sleek…May 28May 28
Lorraine BallinShort. Sweet. Valuable.Multiple Medium Accounts Are Wearing Me Out.Years ago, I created a Medium account for my business. I grew a nice audience, but it was a distraction at a time I was trying to grow my…May 211May 211
Lorraine BallinDitch the GrindChange is Good for YouOwning a small business is an adventure that requires courage, adaptability, and a hearty dose of perseverance. It’s not for the faint of…May 20May 20