Marina KrakovskyinMarkerWhat Everyone Got Wrong About ‘the Long Tail’A decade and a half after the publication of Chris Anderson’s book, most creators have lost out to the aggregatorsNov 18, 20208Nov 18, 20208
Marina KrakovskyCaught in the middle: Rev.comNote: This article is long, at least by blog standards (2000+ words, or about 5 pages). The first Power of Three article to closely…Dec 15, 2019Dec 15, 2019
Marina KrakovskyParasite, Predator, or Partner?[This article first appeared on October 23, 2019, after a PG&E shutdown.]Dec 15, 2019Dec 15, 2019
Marina KrakovskyWhat people get wrong about gatekeepersGatekeepers are among the most misunderstood third parties there are. Don’t get me wrong: the people who use gatekeepers to do their…Dec 15, 2019Dec 15, 2019
Marina KrakovskyDoesn’t technology make middlemen unnecessary?Photo by rawpixel.com from PexelsDec 15, 2019Dec 15, 2019
Marina KrakovskySix problems third parties solvePhoto by Martin Vorel of LibreshotDec 15, 2019Dec 15, 2019
Marina Krakovsky3 ways a third party can save you moneyPhoto by Jack Moreh on FreerangeDec 14, 2019Dec 14, 2019
Marina KrakovskyMiddlemen aren’t bad—bad middlemen are badPhoto courtesy of CanvaDec 14, 2019Dec 14, 2019