Matteo Fabiano – Medium

Matteo Fabiano

Matteo Fabiano

AI in B2B Marketing Workflows

How to avoid the “shiny new object” trap

Apr 29

AI in B2B Marketing Workflows

Apr 29

Matteo Fabiano

Buyer personas? Not so fast

One of the unquestioned assumptions of modern marketing is that buyer personas are… useful.

Jan 26

Buyer personas? Not so fast

Jan 26

Matteo Fabiano

What I Learned From Building an SDR Function From Scratch

In 2021, we decided to build an SDR function from scratch at Moviri.

Aug 23, 2023

What I Learned From Building an SDR Function From Scratch

Aug 23, 2023

Matteo Fabiano

Marketing In-House vs. Agency? A Rule of Thumb

As a marketing manager, should I build my team in-house or outsource work to an agency?

Oct 12, 2022

Marketing In-House vs. Agency? A Rule of Thumb

Oct 12, 2022

Matteo Fabiano
in
FireMatter

The Earnout | Caterpillar Digs Into Robotics

What is Caterpillar going to do with the team from delivery robotics startup Marble?

Jul 6, 2020

The Earnout | Caterpillar Digs Into Robotics

Jul 6, 2020

Matteo Fabiano
in
FireMatter

The Earnout | Novartis Is Playing Serious Games

With the acquisition of Amblyotech, the pharma giant will develop digital therapeutics based on gaming software and 3D vision technology.

Jun 1, 2020

The Earnout | Novartis Is Playing Serious Games

Jun 1, 2020

Matteo Fabiano
in
FireMatter

The Earnout | A Sprinkle of UX Magic for HBO Max?

WarnerMedia acquires TWC, using digital M&A to bring UX design expertise in-house.

May 4, 2020

The Earnout | A Sprinkle of UX Magic for HBO Max?

May 4, 2020

Matteo Fabiano
in
FireMatter

Going “Back to Normal”?

For some industries, there may not be a normal to go back to.

Apr 26, 2020

Going “Back to Normal”?

Apr 26, 2020

Matteo Fabiano
in
FireMatter

The Earnout | IKEA Turns Your Living Room into a Digital Showroom

With the acquisition of Geomagical, IKEA brings in top Silicon Valley talent and takes another step towards augmented retail.

Apr 6, 2020

The Earnout | IKEA Turns Your Living Room into a Digital Showroom

Apr 6, 2020

Matteo Fabiano
in
FireMatter

The Earnout | BASF Discovers Its Third Dimension

With the acquisition of Sculpteo, BASF enters the on demand 3D printed parts manufacturing business.

Jan 6, 2020

The Earnout | BASF Discovers Its Third Dimension

Jan 6, 2020

Matteo Fabiano

Matteo Fabiano

Hello! CMO at @moviri | Managing Partner @firematter | ex-P&G, HP, IBM | Italy, Netherlands, Belgium, Switzerland, California | basketball, ski, cycling

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