Nels Jensen – Medium

Nels Jensen

Nels Jensen

The battle to measure attention

Local publishers will benefit from Upworthy’s quest to link revenue to engagement

Feb 14, 2014

The battle to measure attention

Feb 14, 2014

Nels Jensen

Training must be a priority

Local newsrooms evolve faster when they commit to developing their staff members

Jan 24, 2014

Training must be a priority

Jan 24, 2014

Nels Jensen

The importance of drillable content

Local media companies will have to thrive on both sides of the digital content divide

Jan 22, 2014

Jan 22, 2014

Nels Jensen

Time to play offense

The coach who never punts believes in data, calculated risk and a desire to play offense. It’s an approach local media companies should embrace.

Jan 20, 2014

Jan 20, 2014

Nels Jensen

Worse than free

Giving away news on the internet was not the worst mistake made by local newspapers

Jan 16, 2014

Jan 16, 2014

Nels Jensen

Out of sight, out of mind

Forces have led many local reporters to believe hunkering down in the office is the best way to get their jobs done. They are out of touch on many levels.

Jan 15, 2014

Jan 15, 2014

Nels Jensen

Time for a tablet product

Local newsrooms should embrace the opportunity to reach a new core audience via the ritualistic, lean-back evening experience

Jan 13, 2014

Jan 13, 2014

Nels Jensen

A lesson in transparency

When delivering bad news, it’s best to be open, honest

Jan 11, 2014

Jan 11, 2014

Nels Jensen

Nels Jensen

Veteran editor with extensive experience in news, digital content, audience development, video programming and process innovation. nelsjensen.tumblr.com @NelsJ

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