Nels JensenThe battle to measure attention Local publishers will benefit from Upworthy’s quest to link revenue to engagementFeb 14, 2014Feb 14, 2014
Nels JensenTraining must be a priorityLocal newsrooms evolve faster when they commit to developing their staff members Jan 24, 2014Jan 24, 2014
Nels JensenThe importance of drillable contentLocal media companies will have to thrive on both sides of the digital content divideJan 22, 2014Jan 22, 2014
Nels JensenTime to play offenseThe coach who never punts believes in data, calculated risk and a desire to play offense. It’s an approach local media companies should embrace.Jan 20, 2014Jan 20, 2014
Nels JensenWorse than freeGiving away news on the internet was not the worst mistake made by local newspapersJan 16, 2014Jan 16, 2014
Nels JensenOut of sight, out of mindForces have led many local reporters to believe hunkering down in the office is the best way to get their jobs done. They are out of touch on many levels. Jan 15, 2014Jan 15, 2014
Nels JensenTime for a tablet productLocal newsrooms should embrace the opportunity to reach a new core audience via the ritualistic, lean-back evening experience Jan 13, 2014Jan 13, 2014
Nels JensenA lesson in transparencyWhen delivering bad news, it’s best to be open, honestJan 11, 2014Jan 11, 2014