Learn from their mistakes to actually get the results you intend from your communcations.
If you’ve ever searched for an apartment in New York City, you know that it’s a very unique form of hellish torture.
Between the intense competition, slimy rental agents, and exorbitant broker fees, I honestly feel extremely lucky to have found a place I enjoy.
Just one thing.
My landlord is totally clueless when it comes to communicating with my fellow tenants and me.
Luckily, my management company’s design ineptitude has generated several teachable moments for me to share with you — my closest internet friends.
Principle 1. Cognitive Load
Cognitive load refers to the total amount of mental effort being used in the working memory. …
A guided tour inside my digital security practices
I spent a day this week on an annual overhaul of my digital security. Several friends and colleagues were interested in a guide to doing the same; so I thought I would write one up and share with all of you: my closest internet friends.
Everyone’s Getting Hacked
Media organizations are getting hacked.
Tech companies are getting hacked.
“Dating” websites are getting hacked.
Small companies are getting hacked.
Critical infrastructure is getting hacked.
National political parties are getting hacked.
Everybody and their grandmother is getting hacked these days.
It’s no wonder online security breaches are becoming so prolific. Digital is pervading every corner of our lives, yet most people are terrible about security. In a 2016 Pew Research survey on cybersecurity, a substantial majority of online adults were able to correctly answer just two of the thirteen questions. …
How to Get the Truth from Marketing Data
Let’s talk about how to spot (and prevent) common statistical issues with analyzing your marketing campaigns.
If you’ve worked with marketing data (especially data from social media analytics, experiments, email tracking, etc.), seeing the results of your marketing efforts in the dashboard of some analytics tool can carry a beautiful feeling of certainty.
You put up an ad. People click on it. People buy something. Seems pretty straightforward, right?
Well, it’s not quite so straight-forward in practice.
Sometimes, your marketing analytics can lie to you.
Recently, I gave a talk on exactly this topic at Social Media Breakfast in Minneapolis, MN. …
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