Learn from their mistakes to actually get the results you intend from your communcations.
If you’ve ever searched for an apartment in New York City, you know that it’s a very unique form of hellish torture.
Between the intense competition, slimy rental agents, and exorbitant broker fees, I honestly feel extremely lucky to have found a place I enjoy.
Just one thing.
My landlord is totally clueless when it comes to communicating with my fellow tenants and me.
Luckily, my management company’s design ineptitude has generated several teachable moments for me to share with you — my closest internet friends.
Principle 1. Cognitive Load
Cognitive load refers to the total amount of mental effort being used in the working memory. …
A guided tour inside my digital security practices
I spent a day this week on an annual overhaul of my digital security. Several friends and colleagues were interested in a guide to doing the same; so I thought I would write one up and share with all of you: my closest internet friends.
Everyone’s Getting Hacked
Media organizations are getting hacked.
Tech companies are getting hacked.
“Dating” websites are getting hacked.
Small companies are getting hacked.
Critical infrastructure is getting hacked.
National political parties are getting hacked.
Everybody and their grandmother is getting hacked these days.
It’s no wonder online security breaches are becoming so prolific. Digital is pervading every corner of our lives, yet most people are terrible about security. In a 2016 Pew Research survey on cybersecurity, a substantial majority of online adults were able to correctly answer just two of the thirteen questions. …
How to Get the Truth from Marketing Data
Let’s talk about how to spot (and prevent) common statistical issues with analyzing your marketing campaigns.
If you’ve worked with marketing data (especially data from social media analytics, experiments, email tracking, etc.), seeing the results of your marketing efforts in the dashboard of some analytics tool can carry a beautiful feeling of certainty.
You put up an ad. People click on it. People buy something. Seems pretty straightforward, right?
Well, it’s not quite so straight-forward in practice.
Sometimes, your marketing analytics can lie to you.
Recently, I gave a talk on exactly this topic at Social Media Breakfast in Minneapolis, MN. …
A few weeks ago, my girlfriend and I took a road trip to good ol’ Portland, OR. After two full days of driving, 6 cups of coffee, 2 boxes of Thin Mints, a stay at an Airbnb, and a dinner in a particularly unfriendly rural Montana diner, we arrived at my sister’s apartment to stay for the week.
I had never been to Portland before, and we spent the week wandering about the city escorted by my sister Andrea and her friends. …
My friends and colleagues, change is in the air.
I am elated to announce a new partnership with BizzyWeb, one of the Twin Cities’ best online marketing companies. Many of you already familiar with BizzyWeb: you’ve likely seen their work, attended one of their webinars, or seen owner Dave Meyer on the cover of New Business Minnesota. They’ve got a strong reputation in the business community, and I can’t think of anyone else I would rather have supporting my clients and their websites.
Over the past 5 years, Tech Nick Creative has built a reputation for strong digital strategy. From consulting, to speaking, to teaching, and to our best-selling book on digital strategy, advising companies is what we do better than anything else. …
I don’t know what it is about September, but it seems like everyone goes conference-crazy. And, let me tell you, this September has been no exception. We here at Tech Nick Creative have been up to our ears in professional development — taking in big ideas from some of the most creative thinkers in the country, all in the last week.
One week, one packed schedule
The week started off in Minneapolis with the Business Marketing Association‘s Half Day Skill Builder Workshop on Social Media, moving quickly to Salesforce.com‘s Essentials for Service Excellence. …
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