Paul Bailey – Medium

Paul Bailey
in
Paul Bailey on Brand

How Creators Are Challenging Traditional Brand Strategy

I recently put a post up on LinkedIn asking whether the creators are taking over from the ‘traditional’ brands.

4 min readMay 30, 2023

--

--

Paul Bailey
in
Paul Bailey on Brand

How you’re recognised

Working for a brand agency, I am often approached to handle the strategy for a ‘rebrand’.

4 min readMar 9, 2023

--

How you’re recognised

--

Paul Bailey
in
Paul Bailey on Brand

The Art Of Brandalism

There is an image of an advertising campaign poster making the rounds on social media that has been marked with comments that question the…

3 min readOct 3, 2022

--

The Art Of Brandalism

--

Paul Bailey
in
Paul Bailey on Brand

6 Brand Strategy Models For Focus And Structure

For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a…

7 min readJun 1, 2022

--

4

--

4

Paul Bailey
in
Paul Bailey on Brand

How Over-Confidence Kills Creativity

Creativity is growth.

2 min readJun 1, 2022

--

How Over-Confidence Kills Creativity

--

Paul Bailey
in
Paul Bailey on Brand

The original Tokyo 2020 scandal

So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should…

3 min readJun 1, 2022

--

The original Tokyo 2020 scandal

--

Paul Bailey
in
Paul Bailey on Brand

How Constraints Deliver Brand Focus

Customers, consumers, clients — whatever we call the people who buy your product or service, no business would be around for long without…

4 min readJun 1, 2022

--

1

--

1

Paul Bailey
in
Paul Bailey on Brand

Accessing Deep Customer Insight

Back when I was an art student I had a very wise and passionate art teacher. Among the most common instructions she would give me when I…

4 min readMay 31, 2022

--

Accessing Deep Customer Insight

--

Paul Bailey
in
Paul Bailey on Brand

Re-reading ‘The Corporate Personality’

The Corporate Personality is a much-used book on Branding from the industry-leader Wally Olins. Written in the 1970s it has become a basis…

3 min readMay 31, 2022

--

Re-reading ‘The Corporate Personality’

--

Paul Bailey
in
Paul Bailey on Brand

Creating A Niche Famous Brand

Ask anyone who has even a passing interest in New Orleans brass bands and they will tell you they know of The Dirty Dozen Brass Band. Ask…

3 min readMay 31, 2022

--

--

Paul Bailey

Paul Bailey

Brand Strategy Director @halostudio_love (Cert B Corps) | 20+ years brand diagnosis, strategy, realisation | MA Brand, Communication & Culture. MMBA Marketing

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams